If you are advertising using Google, you will likely at some point receive a call from a Google representative. In this episode, Andy discusses the true motivation of calls behind those friendly Google Account Strategist and ...
In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships. Through his recent experience, you can glimpse the value of a long-term customer. In addition, this episode deta...
In this episode, Andy discusses the benefits of using a 3 rd party search tool with Don Cole, the owner and operator of Your Store Wizards. Discover how including a 3 rd party search tool can help increase your conversion …
In this episode, Andy discusses marketing strategies with marketing performance strategist and founder of EMP Alliance, Craig Valine. Craig Valine focuses on enhancing marketing performance getting his clients better results ...
When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid ad...
Andy discusses using Google Ads for Professional Services with the founder of Inbound Revenue, Mark Kelly. There are subtle yet significant differences and within this episode two SEM agency owners discuss what those differen...
Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns. I’m excited to...
An introduction to the Make Each Click Count Podcast and host Andy Splichal. Discover how starting to advertise using Google Ads is like the jack black newbie who first goes to Las Vegas.