This episode features guest Dan McGaw. Dan is an award-winning entrepreneur and speaker. He is the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, Dan has led the teams at Kissmetrics.com, CodeSchool.com and UTM.io. His skills include the ability to build and oversee new marketing programs that can create sustainable growth.
Discover the levers that you can pull that will help your company achieve expodential growth and why automation is the key to growth.
Ever wonder what UTM tags are and why they are important? Listen as Dan describes the origin of UTM tags and why they are important in properly tracking your website data.
Sending cart abandonment emails? Did you know you can also send emails for journey abandonment emails? Don't leave your retargeting just to the display network, use email. In this episode, you will find out how that is possible.
Episode Action Items:
You can find more information regarding Dan McGaw by visiting his agency, McGaw.io. Also, stay tuned to the end of the episode to discover how you can receive a free copy of Dan's book, Build Cool Sh#t
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.