Episodes

Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform. Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video con...

This episode features guest Lauren Kennedy. Lauren is the Founder and CEO of Coastal Consulting Marketing. Her agency is a strategic partner for HubSpot and Sales Force as well as a 5-Star Certified HubSpot Platinum Partner Agency. Discover what Hubspot is capable of doing and why Hubspot is the leader in marketing automation. In addition, Lauren talks about SalesForce (the #1 CRM) and how SalesForce integrates with HubSpot. Find out the benefits of working with an agency to manage HubSpot/Sal...

This episode features guest AJ Davis. AJ is the founder of the Experiment Zone, a leader in helping ecommerce businesses provide their customers with a seamless user experience in order to get the most value from their website and increase their revenue. Find out what it means to have a seamless user experience and how websites can use this knowledge to increase their online sales. Always start with your data to discover where to investigate potential problems with your website. The three thin...

This episode features guest Pakil Shah. Pankil is the founder of outranking.io, a leading platform in using AI to research, write and optimize website content. Discover why creating a solid content strategy is essential in producing effective SEO content and why the research that happens before creating that content is essential to your success. Listen as Pankil introduces his new AI software service that was developed for creating effective content that drives organic traffic to your website....

This episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively. Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business. Within this episode, Andy and Chris al...

This episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors. Learn why Darshan believes that insights are the ke...

This episode features guest Bruce Irving, the marketing visionary behind Smart Pizza Marketing and the host of the Smart Pizza Marketing podcast. Listen as Andy discusses with Bruce how to find your niche in businesses and how you can become the go to expert in that niche. In addition, they discuss why you should use forms of media that your competitors may not yet have embraced. Should every business be on every platform? Bruce says no. Instead find out where your customers are at and learn h...

This episode features guest Caleb Maxwell of Hebron Films. Discover why all businesses should be using some form of video within their business and how a business can figure out exactly what type of videos they need for the 'biggest bang for the buck'. Worried about the costs of creating a video? Then, you need to focus on the ROI of videos and how to determine if videos are providing a profitable return on investment. This episode also explores the different metrics including engagement which...

This episode featured guest is the CEO of Modo25 and Ask Bosco, John Readman. John is working hard to disrupt the competitive agency space by offering a supportive digital marketing service. Are you currently using an outside agency to handle your online marketing? Discover why you should consider bringing your online marketing inhouse including all the pros and cons. Discover how Modo25 works with their clients to establish their goals to scale online growth through a variety of marketing cha...

This episode features guest Shane Barker, founder of ShaneBarker.com, where they specialize in SEO, Influencer Marketing Services, Content Marketing Services and Online PR Marketing Services. Shane is a professional speaker and the host of the Marketing Growth Podcast Discover what it takes to rank well with SEO in today's environment. In this episode Shane reveals the current state of SEO and what you need to think about when optimizing your organic content. Want to crush your competition? Sh...

This episode features guest Kelley D'Angelo, founder of Lark Ellen Farm. Lark Ellen Farm since 2014 has been on a mission to have people live a healthier lifestyle by eliminating grains from your body. Discover how Lark Ellen Farm has been able to substantially grow their eCommerce business by specializing in a niche. Learn why finding a niche with less competition and high demand is a great way to quickly grow your online sales. From a product idea to a thriving online company discover the s...

This episode features guests Garret and Deeannee Akerson. Garret and Deeannee are the co-founders of Kindred Bravely. In 2019, Kindred Bravely was named #20 on the Inc. 5000 list of fastest- growing, privately held US companies and they also won the Shopify Build a Bigger Business Competition in 2017 as one of the eight fastest-growing online retailers on Shopify’s platform Touching on the importance of company culture and setting expectations, find out how they scaled their business with a rem...

This episode features guest AJ Saunders. AJ is the founder AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in affiliate marketing. Did you know you could make over $100 thousand dollars per year running an affiliate website? Find out the top strategies and where to start if you want to start an affiliate website. In this episode, AJ reveals common mistakes most make when starting an affiliate website and why you need a strategy in place whe...

This episode features guest Kurt Philip. Kurt is the founder and the CEO of Convertica, an agency that specializes in helping websites make more bottom-line revenue through maximizing existing customer value. Find out where to start if you want to improve your conversion rates including the one thing that is guaranteed to improve your conversion rate every time! In this episode, Kurt reveals some ideas on how to earn testimonials when starting your business and how you can use those testimonia...

This episode features guest Travis Chambers. A chief media hacker, Travis is the Founder of Chamber Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million-dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest. Find out how it is possible to run and grow a successful marketing agency while working 4 days a week and still balancing life and wo...

This episode features guest Dan McGaw. Dan is an award-winning entrepreneur and speaker. He is the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, Dan has led the teams at Kissmetrics.com, CodeSchool.com and UTM.io. His skills include the ability to build and oversee new marketing programs that can create sustainable growth. Discover the levers that you can pull that will help your company achieve expodential growth a...

This episode features guest David Morneau. David is the co-founder and managing director of inBeat Agency, the #1 Micro Influencer Agency in North America. David and his agency specialize in using influencer marketing to scale and grow direct to consumer brands. Find out how to use influencer marketing beyond just driving sales. Find out what micro influencers are, the other types of influencers and why David prefers using micro influencers to deliver the best results for their clients. Thinki...

This episode features guest Will Haire. Will is the CEO of BellaVix, an Amazon Management Company which helps retail brands scale their business on Amazon. Discover why it is advised that all companies control their own brand by selling their products on Amazon. Listen as Will explains how Amazon determines which retailer is awarded the buy box and why it is so important to the success of your Amazon listings that you understand. Finally, the important elements of increasing your conversions w...

This episode features guest Victoria Lee. Victoria is the co-founder and CEO of UK company 100PoundSocial.com, A fully productised social media marketing agency working with 160+ companies across the UK and worldwide with a average 72% year-on-year revenue growth. Discover the systems their agency has in place that has led to growing an average 72% year over year revenue growth. In addition, Victoria reveals their overall content strategy along with some success stories from their clients and ...

This episode features guest John Horn. John is the CEO of Stub Group, a digital advertising agency and a premier Google Ads Partner. Here to discuss how to convert more leads, get more eCommerce sale and grow your revenue. Tired of spending money on ads and not having them work? Well the Stub Group's tag line is Paid Advertising That Actually Works. Find out why their advertising works and how you can implement the secrets of their success into your own paid advertising. Discover why increasi...

This episode features guest Jeremy Gillespie. Jeremy is a direct response marketing expert and the CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads Are you currently running paid ads or thinking of running paid ads? Then, this episode is not to be missed. Find out if your business is built to scale. How much traffic can you profitably drive to your business and how should you be doing it? Jeremy ...

This episode features guest Adam Hommey. Adam is a speaker, author, consultant and business trainer. He is the Founder and Executive Director at The REACH SYSTEM, the Executive Director at In-Demand Expert and the host of the Business Creators Radio Show. Thinking of someday launching your own podcast? This episode should not be missed. Find out what Adam means with his philosophy Achieving Maximum Results Through Minimalism. See what he is doing to successfully promote his own podcast includi...