If you are selling your products online using Google Shopping whether or not you are generating profitable sales, then this will be the most important book you'll ever read! Regardless of whether you are managing your Google Shopping in-house, you currently use an agency to manage your paid ads or even if you are an agency managing clients' Google Shopping campaigns, then this book is destined to bring more sales and increase profitability for your advertising!
If you are selling your products online, on average 97% of users visiting your website will leave without purchasing. What if there was an automatic way to serve ads to those users and have those ads show them the exact product they were viewing on your website? There is and it is called retargeting. When you use Google retargeting, you can automatically set these ads to serve to customers who leave your website without purchasing 24 hours a day, 7 days a week, 365 days per year!