Season 1

Andy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up in Amsterdam where he was separated from his family by the Nazis when he was only 3. Through hi...

Holiday Confessions of an eCommerce Marketing Junkie is the final episode in Season 1 of Make Each Click Count The Podcast. Within Holiday Confessions of an eCommerce Marketing Junkie, Andy reviews overall Black Friday and Cy...

Looking for more ideas for this year's Black Friday email promotions? In this episode, Andy is joined by Chris Schelzi of Inbox Heroes to discuss mistakes and best-practices when it comes to your Black Friday email promotions...

Are you currently running Google Smart Shopping campaigns? In this episode, Andy looks at what you should know going into the holidays and some options to maximize your profits during the holiday shopping season in regarding ...

In 2019, online shopping accounted for approximately 15% of all holiday shopping. In 2020, due to COVID-19, this number could skyrocket to around 50% of all holiday shopping. In this episode, Andy provides Google Shopping adv...

In this episode, Andy discusses about an extremely useful service for any eCommerce company wishing to improve their conversion rates - 'Instant Market Feedback'. Discussing their service with Anthony Cofrancesco, this episod...

In this episode, Andy talks business with the Modern Day Wizard of Oz, Steve Sims. Dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve talks about his long journey from being a brick layer in East …

In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement. Discover how you can stand out from your competitors by implementing SMS (text) and Messenger (Facebook...

In this episode, Andy interviews Chris Schelzi from AppSumo. AppSumo.com offers substantially discounted apps through their partnerships with developers throughout the world. Chris walks listeners through the origin behind Ap...

In this episode, Andy discusses the importance of creating and honoring a daily routine. He shares his daily routine as well as his keys and thoughts regarding time management and setting goals. Some of the resources shared d...

Google recently released an alert that they plan to change their Search Terms report to only show keywords that are searched by a “significant number of users”. In this episode, Andy discusses what this means for advertisers ...

In this episode, Andy discusses the perks of being an official Google Partner agency including the rewards that Google offers. In addition, to what Google offers (more interesting to advertisers) is for why they offer. Discov...

In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commodities. Pulling on concepts from the book Start With Why by Simon Sinek, this episode provides a ...

In this episode, Andy discusses the importance of adding unique, fresh content to your website with brand journalist, Don Simkovich. Don Simkovick is a freelance brand journalist for www.DonSimkovick.com. From a media backgro...

Curious what the man dubbed the 'America's Branding Expert' by CNN has to say about running your business during a global pandemic? Prepare to find out and how discover how you can use his advice during these turbulent times....

In this episode, Andy takes a deep dive into the steps involved using Marketing ROI. Marketing based on ROI (return on investment) breaks down into four actionable steps: track, measure, test and repeat. Discover more about e...

In this episode, Andy references Steve Sims' book Bluefishing - The Art of Making Things Happen. A major point of the book is that great should never be a goal and your goal should be to strive to be better …

In this episode, Andy is joined by Neil Andrew from PPC Protect. Listen to discover exactly what click fraud is and how you can use PPC Protect to save money inside your Google ads budget by eliminating fraudulent clicks. Als...

Are you currently listing or thinking about listing your products on Amazon? Wondering whether you are simply handing your customers over to Amazon? Wondering if you should continue to advertise using Amazon? Tired of Amazon'...

If you are advertising using Google, you will likely at some point receive a call from a Google representative. In this episode, Andy discusses the true motivation of calls behind those friendly Google Account Strategist and ...

In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships. Through his recent experience, you can glimpse the value of a long-term customer. In addition, this episode deta...

In this episode, Andy discusses the benefits of using a 3 rd party search tool with Don Cole, the owner and operator of Your Store Wizards. Discover how including a 3 rd party search tool can help increase your conversion …

In this episode, Andy discusses marketing strategies with marketing performance strategist and founder of EMP Alliance, Craig Valine. Craig Valine focuses on enhancing marketing performance getting his clients better results ...

When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid ad...

Andy discusses using Google Ads for Professional Services with the founder of Inbound Revenue, Mark Kelly. There are subtle yet significant differences and within this episode two SEM agency owners discuss what those differen...

Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns. I’m excited to...

An introduction to the Make Each Click Count Podcast and host Andy Splichal. Discover how starting to advertise using Google Ads is like the jack black newbie who first goes to Las Vegas.