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Season 1

April 16, 2021

Building Your Business With Passion – With Charles and Linda Van Kess…

Andy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up…

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Dec. 4, 2020

Holiday Confessions of an eCommerce Marketing Junkie

Holiday Confessions of an eCommerce Marketing Junkie is the final episode in Season 1 of Make Each Click Count The Podcast. Withi…

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Nov. 20, 2020

Email Promotions You Can Immediately Use During Black Friday with Chr…

Looking for more ideas for this year's Black Friday email promotions? In this episode, Andy is joined by Chris Schelzi of Inbox H…

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Nov. 13, 2020

Smart Shopping Campaigns – Is It Smart To Use During The Holidays?

Are you currently running Google Smart Shopping campaigns? In this episode, Andy looks at what you should know going into the hol…

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Nov. 6, 2020

3 Action Items for Google Shopping To Take Before The Holidays

In 2019, online shopping accounted for approximately 15% of all holiday shopping. In 2020, due to COVID-19, this number could sky…

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Oct. 30, 2020

What Gets Measured, Gets Improved With PickFu's Anthony Cofrancesco

In this episode, Andy discusses about an extremely useful service for any eCommerce company wishing to improve their conversion r…

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Oct. 23, 2020

Let’s Go Bluefishing With Steve Sims

In this episode, Andy talks business with the Modern Day Wizard of Oz, Steve Sims. Dubbed the Real Life Wizard of Oz" by Forbes a…

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Oct. 16, 2020

Communicating With Customers During The Holidays with Stephen Carl of…

In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement. Discove…

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Oct. 9, 2020

Taking Advantage of All Available Technology – At A Discount With Chr…

In this episode, Andy interviews Chris Schelzi from AppSumo. AppSumo.com offers substantially discounted apps through their partn…

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Oct. 2, 2020

The Importance of Creating Your Daily Routine

In this episode, Andy discusses the importance of creating and honoring a daily routine. He shares his daily routine as well as h…

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Sept. 25, 2020

What You Need To Know About Google Removing Keyword Transparency For …

Google recently released an alert that they plan to change their Search Terms report to only show keywords that are searched by a…

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Sept. 18, 2020

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ …

In this episode, Andy discusses the perks of being an official Google Partner agency including the rewards that Google offers. In…

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Sept. 11, 2020

Just Selling Products Will NOT Inspire Loyalty

In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commod…

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Sept. 4, 2020

Importance of Adding Unique, Fresh Content To Your Website with Don S…

In this episode, Andy discusses the importance of adding unique, fresh content to your website with brand journalist, Don Simkovi…

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Aug. 28, 2020

Running Your Business In A Pandemic with Michael Levine

Curious what the man dubbed the 'America's Branding Expert' by CNN has to say about running your business during a global pandemi…

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Aug. 21, 2020

The Formula For Successful Advertising

In this episode, Andy takes a deep dive into the steps involved using Marketing ROI. Marketing based on ROI (return on investment…

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Aug. 14, 2020

Great Is Not A Goal – Especially When It Comes to Conversion Rates

In this episode, Andy references Steve Sims' book Bluefishing - The Art of Making Things Happen. A major point of the book is tha…

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Aug. 7, 2020

Protecting Your Google Spend From Fraudulent Clicks with Neil Andrew …

In this episode, Andy is joined by Neil Andrew from PPC Protect. Listen to discover exactly what click fraud is and how you can u…

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July 31, 2020

Amazon - The Call of The Sirens

Are you currently listing or thinking about listing your products on Amazon? Wondering whether you are simply handing your custom…

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July 24, 2020

Beware of The Phone Call From Google

If you are advertising using Google, you will likely at some point receive a call from a Google representative. In this episode, …

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July 17, 2020

Focusing On Your Current Customers Is Key To Long-Term Business Succe…

In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships. Through his rece…

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July 9, 2020

Discussing Search Solutions With Your Store Wizards, Don Cole

In this episode, Andy discusses the benefits of using a 3 rd party search tool with Don Cole, the owner and operator of Your Stor…

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July 3, 2020

Acres of Diamonds With Craig Valine

In this episode, Andy discusses marketing strategies with marketing performance strategist and founder of EMP Alliance, Craig Val…

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June 29, 2020

Wrangling Up Your Customer Lifetime Value

When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (retu…

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June 19, 2020

Differences Between Using Google Ads For Ecommerce vs. Professional S…

Andy discusses using Google Ads for Professional Services with the founder of Inbound Revenue, Mark Kelly. There are subtle yet s…

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June 12, 2020

Resuming Paid Advertising After COVID

Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their onli…

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June 8, 2020

It Starts With A Single Step

An introduction to the Make Each Click Count Podcast and host Andy Splichal. Discover how starting to advertise using Google Ads …

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