Episodes

Andy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up in Amsterdam where he was separated from his family by the Nazis when he was only 3. Through his experiences including living in an orphanage, then living alone as a child on the streets of Amsterdam, he gained a unique view of health and health supplements. This experience allowed him to develop a liquid vitamin perfect for anyone from 1 to 100 years of age. Today,...

Holiday Confessions of an eCommerce Marketing Junkie is the final episode in Season 1 of Make Each Click Count The Podcast. Within Holiday Confessions of an eCommerce Marketing Junkie, Andy reviews overall Black Friday and Cyber Monday industry sales totals. In addition, this episode looks at how to use your own data to increase your online sales and profits through the rest of the 2020 holiday shopping season and into 2021. In the final minutes of this episode, Andy reveals a surprise, th...

Looking for more ideas for this year's Black Friday email promotions? In this episode, Andy is joined by Chris Schelzi of Inbox Heroes to discuss mistakes and best-practices when it comes to your Black Friday email promotions. Stay tuned to the entire episode to listen to Chris outline a simple, but effective Black Friday email funnel. For those interested, you can contact Chris by emailing him at chrisschelzi@gmail.com or within the Make Each Click Count Facebook Group.

Are you currently running Google Smart Shopping campaigns? In this episode, Andy looks at what you should know going into the holidays and some options to maximize your profits during the holiday shopping season in regarding to using Google Smart Shopping Campaigns. Discover exactly why it is important to know how Google Ads work by listening to a story of one of Andy's past private client's experiences using a Google Smart Shopping campaign.

In 2019, online shopping accounted for approximately 15% of all holiday shopping. In 2020, due to COVID-19, this number could skyrocket to around 50% of all holiday shopping. In this episode, Andy provides Google Shopping advertisers the 3 Action Items to get your Google Shopping campaigns ready for the holiday season. Discover what these action items are, how to implement and how to prepare your Google Shopping advertising in time for a historic 2020 shopping season.

In this episode, Andy discusses about an extremely useful service for any eCommerce company wishing to improve their conversion rates - 'Instant Market Feedback'. Discussing their service with Anthony Cofrancesco, this episode dives into detail on the company Pickfu including how Pickfu started, how it works and how to best use their service. Stay tuned to the entire episode to discover how you can get started running your first poll on Pickfu at a 50% discount!

In this episode, Andy talks business with the Modern Day Wizard of Oz, Steve Sims. Dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve talks about his long journey from being a brick layer in East London to a bar bouncer to eventually becoming an event concierge to some of the most powerful people in the world. Listen to discover what Steve's experiences have taught him about life and business. This episode you do not want to miss!

In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement. Discover how you can stand out from your competitors by implementing SMS (text) and Messenger (Facebook) communications during the upcoming holiday season. Also, listen to the entire episode to take advantage of a special offer from Stephen Carl on how Needle Movement can help you with your client communications this holiday season and into 2021.

In this episode, Andy interviews Chris Schelzi from AppSumo. AppSumo.com offers substantially discounted apps through their partnerships with developers throughout the world. Chris walks listeners through the origin behind AppSumo as well as details the hottest discounted apps for eCommerce retailers. Discover what App Sumo is and what they can offer for your business.

In this episode, Andy discusses the importance of creating and honoring a daily routine. He shares his daily routine as well as his keys and thoughts regarding time management and setting goals. Some of the resources shared during this episode include Michael Levine's weekly online EXCEL community, Dan Kennedy's No BS Guide to Time Management and The 7 Habits of Highly Effective People by Stephen R. Covey.

Google recently released an alert that they plan to change their Search Terms report to only show keywords that are searched by a “significant number of users”. In this episode, Andy discusses what this means for advertisers and the ongoing optimization of their Google Shopping campaigns. Along with what is possibly changes are ideas from Andy, on how advertisers can best prepare for a possible change in blocking unwanted searches from their Google Shopping ads.

In this episode, Andy discusses the perks of being an official Google Partner agency including the rewards that Google offers. In addition, to what Google offers (more interesting to advertisers) is for why they offer. Discover why advertisers should be leery of agencies and Google representatives pushing Google Smart Shopping campaigns and display advertising.

In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commodities. Pulling on concepts from the book Start With Why by Simon Sinek, this episode provides a story of an egg manufacturer that has used his reason why to connect with potential customers. In addition, this episode looks at how you can implement your defined why with the purpose to increase your sales and conversions beyond limits.

In this episode, Andy discusses the importance of adding unique, fresh content to your website with brand journalist, Don Simkovich. Don Simkovick is a freelance brand journalist for www.DonSimkovick.com. From a media background in newspaper and radio, today Don provides a variety of content services to Professional Services as well as eCommerce businesses. Listen to discover what Don thinks are the most important ways companies can incorporate new, fresh content.

Curious what the man dubbed the 'America's Branding Expert' by CNN has to say about running your business during a global pandemic? Prepare to find out and how discover how you can use his advice during these turbulent times. Within this episode, Andy interviews Michal Levine. Michael is a best-selling author, Media Expert and Success Coach. Michael Levine's career has included representing a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers....

In this episode, Andy takes a deep dive into the steps involved using Marketing ROI. Marketing based on ROI (return on investment) breaks down into four actionable steps: track, measure, test and repeat. Discover more about each step as well as what all businesses should do to ensure stability through their sales.

In this episode, Andy references Steve Sims' book Bluefishing - The Art of Making Things Happen. A major point of the book is that great should never be a goal and your goal should be to strive to be better today then you were yesterday. Andy takes that philosophy in terms of what it means for eCommerce. Your goals need to be be more specific and based on getting better results than yesterday. For eCommerce that means traffic and conversion. Discover how you can improve both with ideas tha...

In this episode, Andy is joined by Neil Andrew from PPC Protect. Listen to discover exactly what click fraud is and how you can use PPC Protect to save money inside your Google ads budget by eliminating fraudulent clicks. Also discover what happens if you are solely relying on Google to detect click fraud within your account. PPC Protect offers a 2-week free trial. In addition, listen to this episode for details on a special offer for new users.

Are you currently listing or thinking about listing your products on Amazon? Wondering whether you are simply handing your customers over to Amazon? Wondering if you should continue to advertise using Amazon? Tired of Amazon's fees? In this episode, Andy explains why Amazon may be the modern-day ‘Call of the Sirens’ for eCommerce store owners. In addition, he looks at why it is so easy to list products on Amazon and why you should be better off focusing on building your own brand beyond Amazo...

If you are advertising using Google, you will likely at some point receive a call from a Google representative. In this episode, Andy discusses the true motivation of calls behind those friendly Google Account Strategist and guess what? It is not purely about helping just you with your advertising. Find out what it is like only Andy can explain you by listening to this episode. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List,...

In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships. Through his recent experience, you can glimpse the value of a long-term customer. In addition, this episode details strategies for both customer retention as well as strategies to win-back lost customers. Discover why focusing on your current customers is the key to long-term business success.

In this episode, Andy discusses the benefits of using a 3rd party search tool with Don Cole, the owner and operator of Your Store Wizards. Discover how including a 3rd party search tool can help increase your conversion rate on your eCommerce website. By knowing the difference between browsers and searchers, you will soon discover the importance of having a robust search solution that helps searchers find what they are looking for within your web store. Your Store Wizards has just launched...

In this episode, Andy discusses marketing strategies with marketing performance strategist and founder of EMP Alliance, Craig Valine. Craig Valine focuses on enhancing marketing performance getting his clients better results from their marketing for about the same time, money and effort that they are already doing. He has been a marketing strategist for over 25 years. Strategies discussed within this episode include acres of diamonds and three feet from gold. Both of these strategies are w...

When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. There is another important advertising metric that is often overlooked, yet important to calculate when evaluating the profitability of your advertsiing. It is the CLTV or ...