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Season 1

April 16, 2021

Building Your Business With Passion – With Charles and Linda Van Kess…

Andy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up in Amsterdam where he was separated from his family by the Nazis when he was only 3. Through hi...

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Dec. 4, 2020

Holiday Confessions of an eCommerce Marketing Junkie

Holiday Confessions of an eCommerce Marketing Junkie is the final episode in Season 1 of Make Each Click Count The Podcast. Within Holiday Confessions of an eCommerce Marketing Junkie, Andy reviews overall Black Friday and Cy...

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Nov. 20, 2020

Email Promotions You Can Immediately Use During Black Friday with Chr…

Looking for more ideas for this year's Black Friday email promotions? In this episode, Andy is joined by Chris Schelzi of Inbox Heroes to discuss mistakes and best-practices when it comes to your Black Friday email promotions...

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Nov. 13, 2020

Smart Shopping Campaigns – Is It Smart To Use During The Holidays?

Are you currently running Google Smart Shopping campaigns? In this episode, Andy looks at what you should know going into the holidays and some options to maximize your profits during the holiday shopping season in regarding ...

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Nov. 6, 2020

3 Action Items for Google Shopping To Take Before The Holidays

In 2019, online shopping accounted for approximately 15% of all holiday shopping. In 2020, due to COVID-19, this number could skyrocket to around 50% of all holiday shopping. In this episode, Andy provides Google Shopping adv...

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Oct. 30, 2020

What Gets Measured, Gets Improved With PickFu's Anthony Cofrancesco

In this episode, Andy discusses about an extremely useful service for any eCommerce company wishing to improve their conversion rates - 'Instant Market Feedback'. Discussing their service with Anthony Cofrancesco, this episod...

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Oct. 23, 2020

Let’s Go Bluefishing With Steve Sims

In this episode, Andy talks business with the Modern Day Wizard of Oz, Steve Sims. Dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve talks about his long journey from being a brick layer in East …

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Oct. 16, 2020

Communicating With Customers During The Holidays with Stephen Carl of…

In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement. Discover how you can stand out from your competitors by implementing SMS (text) and Messenger (Facebook...

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Oct. 9, 2020

Taking Advantage of All Available Technology – At A Discount With Chr…

In this episode, Andy interviews Chris Schelzi from AppSumo. AppSumo.com offers substantially discounted apps through their partnerships with developers throughout the world. Chris walks listeners through the origin behind Ap...

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Oct. 2, 2020

The Importance of Creating Your Daily Routine

In this episode, Andy discusses the importance of creating and honoring a daily routine. He shares his daily routine as well as his keys and thoughts regarding time management and setting goals. Some of the resources shared d...

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Sept. 25, 2020

What You Need To Know About Google Removing Keyword Transparency For …

Google recently released an alert that they plan to change their Search Terms report to only show keywords that are searched by a “significant number of users”. In this episode, Andy discusses what this means for advertisers ...

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Sept. 18, 2020

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ …

In this episode, Andy discusses the perks of being an official Google Partner agency including the rewards that Google offers. In addition, to what Google offers (more interesting to advertisers) is for why they offer. Discov...

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Sept. 11, 2020

Just Selling Products Will NOT Inspire Loyalty

In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commodities. Pulling on concepts from the book Start With Why by Simon Sinek, this episode provides a ...

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Sept. 4, 2020

Importance of Adding Unique, Fresh Content To Your Website with Don S…

In this episode, Andy discusses the importance of adding unique, fresh content to your website with brand journalist, Don Simkovich. Don Simkovick is a freelance brand journalist for www.DonSimkovick.com. From a media backgro...

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Aug. 28, 2020

Running Your Business In A Pandemic with Michael Levine

Curious what the man dubbed the 'America's Branding Expert' by CNN has to say about running your business during a global pandemic? Prepare to find out and how discover how you can use his advice during these turbulent times....

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Aug. 21, 2020

The Formula For Successful Advertising

In this episode, Andy takes a deep dive into the steps involved using Marketing ROI. Marketing based on ROI (return on investment) breaks down into four actionable steps: track, measure, test and repeat. Discover more about e...

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Aug. 14, 2020

Great Is Not A Goal – Especially When It Comes to Conversion Rates

In this episode, Andy references Steve Sims' book Bluefishing - The Art of Making Things Happen. A major point of the book is that great should never be a goal and your goal should be to strive to be better …

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Aug. 7, 2020

Protecting Your Google Spend From Fraudulent Clicks with Neil Andrew …

In this episode, Andy is joined by Neil Andrew from PPC Protect. Listen to discover exactly what click fraud is and how you can use PPC Protect to save money inside your Google ads budget by eliminating fraudulent clicks. Als...

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July 31, 2020

Amazon - The Call of The Sirens

Are you currently listing or thinking about listing your products on Amazon? Wondering whether you are simply handing your customers over to Amazon? Wondering if you should continue to advertise using Amazon? Tired of Amazon'...

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July 24, 2020

Beware of The Phone Call From Google

If you are advertising using Google, you will likely at some point receive a call from a Google representative. In this episode, Andy discusses the true motivation of calls behind those friendly Google Account Strategist and ...

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July 17, 2020

Focusing On Your Current Customers Is Key To Long-Term Business Succe…

In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships. Through his recent experience, you can glimpse the value of a long-term customer. In addition, this episode deta...

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July 9, 2020

Discussing Search Solutions With Your Store Wizards, Don Cole

In this episode, Andy discusses the benefits of using a 3 rd party search tool with Don Cole, the owner and operator of Your Store Wizards. Discover how including a 3 rd party search tool can help increase your conversion …

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July 3, 2020

Acres of Diamonds With Craig Valine

In this episode, Andy discusses marketing strategies with marketing performance strategist and founder of EMP Alliance, Craig Valine. Craig Valine focuses on enhancing marketing performance getting his clients better results ...

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June 29, 2020

Wrangling Up Your Customer Lifetime Value

When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid ad...

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