Episodes

Podcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder & CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs. Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marketing have become a significant concern for brands. Join Andy and Noah as they talk about focusing on mak...

Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue. Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising effort...

Podcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour. Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don’t pay. In this episode, Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion. They talk about when to start testing and the importance of analytics and how to properly use it. Andy, Ma...

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base. Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visitor...

Podcast Episode 150 of the Make Each Click Count Podcast features Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines. In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience. She discusses the importance of understanding the user's context an...

Podcast Episode 149 of the Make Each Click Count Podcast features Joel Stevenson, the Vice President of Growth at Vendasta, the All-in-One Platform for Selling to Local Businesses. Joel shares the early years of Wayfair, the challenges they faced in sustaining growth and driving repeat revenue, and how they overcome these hurdles through investing in a brand and different strategies. He emphasizes the difficulties and complexities involved in growing a business, highlighting the need for perseve...

Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye, the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing. Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients' ...

Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty. Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on how companies could improve the...

Podcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth. Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of email m...

Podcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies. Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer lifetime value. In this episode, Andy shares the importance of understanding the target audience for...

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results. Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the effec...

Podcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku, the founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google. In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their clients' content. Throughout the episode, Andy and Olu discuss why focusing on SEO is important in ranki...

Podcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence. Lauren shares about affiliate marketing and using it in a lot of different ways by leveraging other people's networks and influence to drive traffic to your store or specific funnel. In this episode, Lauren and Andy deep ...

Podcast episode 141 of the Make Each Click Count Podcast features guest Quan Huynh, the Executive Director of Defy Ventures. Quan shares his story of being incarcerated for 15 years and his story of self-reflection, truth and personal responsibility. During the episode, Quan speaks about how discovering that serving others gave him the purpose needed to change his life and provides thoughts that you can incorporate into your own life. Throughout the episode, Andy and Quan discuss the concept of ...

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value. Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model. Ben shares what makes for a successful subscription and what somebody needs to think abo...

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping. Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust. Listen to Sarah's thoughts on making it right with a customer if there...

This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%. Dominic defines digital marketing and how it works in conjunction with the overall marketing plan. Dominic explains...

Welcome back to another episode of "Make Each Click Count"! In today's episode, our host Andy Splichal is joined by the talented Mark Meyerson, as they dive deep into the world of Google Ads. They discuss the importance of setting up your Google Ads account both technically and conceptually, and why having a well-defined strategy is crucial for success.Mark highlights the common mistakes many businesses make when jumping into Google Ads without proper planning, and emphasizes the significance of considering the business itself and how it can best utilize Google Ads. From targeting the right audience to allocating the appropriate budget, they share valuable insights on how to make your campaigns effective and profitable.But that's not all! Mark also unveils an all-new Podcast resource center and shares details about his comprehensive Google Ads course. From beginner to advanced levels, this course covers everything from campaign setup to advanced strategies like setting up expe…

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers. Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience. Eric discusses how a retailer can get started with creating that mem...

Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan shares about DropFunnels - what it is and who would use it. Find out how DropFunnels ...

This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of. Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions. Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe. Find out some effective ways to entice customers into signing up for subscriptions and some of the mis...

Brian Barna is a well-rounded executive with an MBA and over twenty years of professional experience. His career focus is on SEO, digital marketing strategy, and helping his team and others grow. His goal is to be a positive, empowering force for anyone with whom he interacts and does business with. Brian defines digital marketing and what digital marketing strategy entails. Listen to Brian as he discusses who should be taking his course to become certified in digital marketing and what people w...

This episode features Nachman Lieser, the founder of Connect Books, a bookkeeping company currently generating over half a million in yearly revenue with just 3 employees based on the belief that spreadsheets suck. Nachman shares he discovered that there was a market need for what he offers. He discusses what their software provides that will affect growing their clients’ companies. Listen as Nachman shares about how their tool is different and as he talks about the most important things to be t...

This episode features Monica Sharma-Patnekar, an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale-& start-ups. Find out what is the purpose that drives Monica to be a purpose-driven marketing and strategy professional. Listen to the factors that she feels are important for a company not just to survive, but thrive....