Episodes

This episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years. Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began. Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and ...

This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business. Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for cli...

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz. He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation. He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study. Episode Action Items: To find more information about Gen, email gen@prehook.com and visit www...

This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads. Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook. Konstantinos discusses some of the best indicators that a Facebook campaign is going to be...

This episode features JJ Reynolds of Mediaunthentic. Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things. JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your sal...

This episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world. Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads. In addition, listen to the top three mistakes that Katie sees advertisers make, a success story from an Ecommerce client with a 400% growth after a year of working together. And t...

This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online. Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this. Listen as Nora explains how Hello Audio can help businesses achieve the three things any campaign need to be successful and why would an ...

This episode features David Finberg, the founder of Peaks Digital Marketing. Discover each of the 7 core areas of SEO (strategy, web design, content, reputation, page speed, user experience and backlinks) including what they are and how you can use to increase your organic placement on Google. In addition, within this episode, David discusses how Google works to determine placing websites and some industry tools you can use to improve your SEO results. Also, listen as David talks about some o...

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast. Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic. In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website. Ja...

This episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online. Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program. Discover the differences between affiliate and referral programs and why every established eCommerce business should implement a referral progr...

This episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses. Discover the top factors buyers evaluate for when determining the value of a digit business. Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining the valuation of your business. Within this episode, Greg details the formula for evaluating valua...

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedb...

This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses. Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base. Refer...

This episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach. Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life. Listen as Jen reveals her secret formula for how to prioritize activities in their business and their l...

This episode features guest Amit RG, Founder and CEO of Richpanel, a platform helping eCommerce companies scale and integrate their customer support services. Discover how Richpanel has modeled Amazon to bring productized customer service to their direct to customer clients. Did you know a customer that contacts customer service is 4X more likely to become a dissatisfied customer vs a satisfied customer? Listen to discover how you can avoid creating dissatisfied customers through your customer...

This episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what w...

This episode features guest Terry Dry, the CEO of Future Proof Advisors that specializes in advising mid-market businesses and their executive teams on how to overcome barriers that inhibit growth. Listen as Terry explains some of the obstacles that may inhibit your company's growth and how you can overcome those obstacles. From leadership to how a company operates there are common barriers to a company growth that you should know. If you are a midmarket or emerging brand, this episode will ex...

This episode features guest David Perry, the CEO of Carro, a new eCommerce partnership network used by over 30K Shopify brands. Discover how GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. Listen as David explains the process of how you can easily expand your product offering by adding complimentary products to your website from the GetCarro network. David details all the different scenarios of fulfilling orders and creating a s...

This episode features guest Reed McGinley-Stemple, Co-Founder and CEO of Stytch. Stytch enables Apps & websites to embed passwordless authentication for its customers. Listen as Reed explains the advantages for companies to change from password based to passwordless authentication for its customers including how passwordless integration can increase customer lifetime value (CLV). Don't believe it? In this episode, Reed details how one of their recent customers experienced a 62% increase in con...

This episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon. Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors. Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja ...

This episode features guest Julian Goldie. Julian specializes in helping websites increase their organic traffic, boost their rankings and land more customers using SEO. Listen as Julian simplifies what it takes to rank your website well organically including optimize your keywords, creating backlinks and on-page SEO. Find out what it takes to rank well organically in 2022 including creating backlinks and which backlinks Google counts with backlink quality. Learn how Julian manages his client...

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards. In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along wit...

This episode features guest Jeff Coyle. Jeff is Chief Strategy Officer for MarketMuse, an industry leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Discover what you need to do to be successful with SEO strategies in 2022 and going forward and how you can use A.I. from MarketMuse to increase your organic traffic. How do you hang on when SEO does not provide...

This episode features guest Craig Lewis. Craig is the founder of Pin & Grow, an agency that helps eCommerce owners scale their business through both paid and organic Pinterest placements. Is Pinterest a viable marketing channel for your business? Listen to this episode to find out what type of businesses should be using Pinterest to successfully grow their business in 2022. Find out how Pinterest's algorithm works and why it is more like a search engine than a social media platform and how you...