Episodes

Podcast Episode 236 of the Make Each Click Count Podcast features Shaheen Samavati, the co-founder and CEO of VeraContent, a multilingual content agency specializing in crafting compelling content tailored for international audiences. With a rich background in journalism and corporate communications, Shaheen shares her journey of founding VeraContent and delves into the intricacies of localization, the significance of maintaining brand consistency across diverse markets, and the roles AI play...

Podcast Episode 235 of the Make Each Click Count Podcast features Dana Lindahl, founder of Legendary Podcasts, a company that helps B2B brands secure top podcast placements to share their expertise and generate leads. Dana brings his expert insights into how podcasting can not only expand your audience but also establish your authority and generate valuable leads. We'll uncover why podcasting stands out in the digital landscape, the common pitfalls to avoid, and the debate on whether to guest...

Podcast Episode 234 of the Make Each Click Count Podcast features Thomas Lalas, a fractional CMO who collaborates with various e-commerce brands, including several nine-figure powerhouses, helping them achieve sustainable growth through retention and referral marketing. Andy and Thomas engage in a thought-provoking discussion about how to transform one-time buyers into lifelong customers. Discover the importance of retention marketing, understand customers' objections, and learn the strategie...

Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform. Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video con...

Podcast Episode 232 of the Make Each Click Count Podcast features Lee Loree, a seasoned entrepreneur and co-founder of Seller Investigator, now part of Carbon 6. In this episode, Lee sheds light on a common tendency among small business owners to tightly control expenses, a practice that can often stifle growth. He shares valuable insights into quickly identifying and capitalizing on profitable products while understanding their lifecycle limits. Lee also introduces us to Carbon 6 and its suite...

Podcast Episode 231 of the Make Each Click Count Podcast features Helen Maidre & Helen Paas, the founders of H2 Resolve, an expert consultancy focused on transforming customer support from a cost center into a true growth engine. With their extensive experience, they share insights on effective hiring strategies, the rise of remote work, and the integration of AI in customer support. The Helens also dive into the importance of impactful support audits, cost-effective training programs, and st...

Podcast Episode 230 of the Make Each Click Count Podcast features Chelsea Cohen, co-founder of SoStocked. Chelsea began her journey selling on Amazon back in 2014 and now dedicates her expertise to helping sellers manage inventory and avoid costly stockouts. This discussion centers around the evolution of Amazon’s fee structure, practical strategies for dealing with these fees, and Chelsea's forward-looking predictions for 2025. Along the way, she shares invaluable tips on maintaining profita...

Podcast Episode 229 of the Make Each Click Count Podcast features Jim Harenchar, CEO of Response Marketing Group. With over 35 years of experience, Jim's firm has been pioneering data-driven marketing across sectors like financial services, tourism, and healthcare. In this episode, they uncover how leveraging customer data can enhance marketing performance, boost engagement, and drive revenue growth. From developing proprietary ad tech solutions to transforming destination marketing strategie...

Podcast Episode 228 of the Make Each Click Count Podcast features Morgan Taylor, the co-founder of Jolly SEO. Andy and Morgan explore the intricacies of creating high-authority, Google-safe backlinks that can withstand algorithm updates and help businesses grow their organic traffic. From sharing personal journeys in the SEO world to discussing actionable strategies and common pitfalls, this episode is packed with invaluable insights. Whether you're a seasoned marketer or just starting out...

Podcast Episode 227 of the Make Each Click Count Podcast features Eric Bjorgum and Daniel Kimbell from KB-IP.com. They dive deep into navigating the complex world of copyright and trademark law. They tackle vital issues such as handling copyright claims related to online image usage, understanding the practicality of delaying responses to legal threats, and assessing the legitimacy of such claims. Eric and Daniel also emphasize the key distinctions between copyright and trademark law and the ...

Podcast Episode 226 of the Make Each Click Count Podcast features Ritika Singh, a seasoned sales expert with over two decades of experience in refining sales strategies and cultivating high-performance teams across multicultural environments. Ritika shares her fascinating journey from her roots in India, where she inherited a rich legacy of sales and financial advisory from her grandfather and father, to becoming a leader in project management, customer success, and agile delivery. As a passi...

Podcast Episode 225 of the Make Each Click Count Podcast features Floris van Vleuten, a Google Ads expert and founder of Amplifize Marketing. Floris has recently launched a masterclass on Make Each Click Count University titled "Revealing Secret Data from Google PMAX Ads." In this episode, Floris shares his journey into digital marketing, the powerful insights his masterclass offers, and practical tips for optimizing Google Performance Max campaigns. Learn how to track hidden data, manage ...

Podcast Episode 224 of the Make Each Click Count Podcast features Indrek Põldvee, often hailed as Estonia's LinkedIn guru. As the founder of B2B Growth, a Microsoft partner agency, Indrek has revolutionized how businesses harness LinkedIn to expand their networks and generate leads. In this episode, we uncover Indrek's invaluable insights on LinkedIn optimization, the importance of a strategic presence, and the creation of quality, audience-tailored content. We'll also explore common LinkedIn...

Podcast Episode 223 of the Make Each Click Count Podcast features Nikita Bykadarov, founder of Maildoso, a sales SaaS platform that's making waves in the e-commerce outreach world. With Meldoso's cutting-edge technology, businesses can automate domain setup and mailbox creation to achieve unparalleled deliverability rates, even as Google and Microsoft tighten their reins on cold email practices. Tune in as Nikita shares his journey, the inspiration behind Maildoso, and incredible insights ...

Podcast Episode 222 of the Make Each Click Count Podcast features Reuben Mattinson, founder of RJM Tax Exemption. Reuben's journey from healthcare and education to becoming a pivotal figure in e-commerce taxation is nothing short of inspiring. In this episode, we'll explore how his company has grown exponentially, helping over 1,000 businesses navigate the labyrinthine U.S. tax laws. We'll uncover why states like Wyoming, Delaware, and Florida are hot spots for business registration, and disc...

Podcast Episode 221 of the Make Each Click Count Podcast features Suri Singh, the Head of Loyalty at Emirates National Oil Company in Dubai. Suri has been a driving force behind the groundbreaking YES Rewards program, which is the first fuel rewards program in the UAE and has garnered accolades for its innovative approach. With a 15-year career spanning industries like banking, advertising, fashion, and oil and gas, Suri brings a unique perspective on customer engagement, loyalty, and the pow...

Podcast Episode 220 of the Make Each Click Count Podcast features Mike Robinson. Mike, a board executive at Vista Outdoor and former EVP at Macy's, played a pivotal role in expanding Macy's e-commerce operations and now focuses on advising startups with an emphasis on sustainability. Mike' shares about his journey, the innovative initiatives of his platform, the Eighth Notch, and how it's revolutionizing delivery logistics by synchronizing shipments to reduce carbon footprints. Learn how sust...

Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count Univ...

Podcast Episode 218 of the Make Each Click Count Podcast features Jaron Seijffers, the visionary product director and in-house e-commerce guru at Noogata. With over 20 years of experience, Jaron has helped giants like Walmart, Colgate, Duracell, and Taylormate unlock the full potential of their data using cutting-edge AI strategies. In this episode, Jaron shares how Noogata leverages AI, large language models, and machine learning to help businesses grow and outpace their competition, particu...

Podcast Episode 217 of the Make Each Click Count Podcast features Chris Martinez, CEO and founder of BloomPartners.io. Chris's journey is as inspiring as it is educational. From overcoming childhood adversities and financial struggles to founding a flourishing marketing agency, Chris's story offers invaluable lessons for any entrepreneur. We'll delve into key insights on agency valuation, the intricacies of purchase agreements, and the strategic steps to enhance agency value. In this episode,...

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing. In this episode, Skip shares tremendous insights into his business model, which includ...

Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven strategies has evolved over the years and the critical importance of building a sustainable company culture. Andy and Jarrod delve into Noble Stud...

Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation. In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll explore tactics for creating authoritative author pages, optimizi...

Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, Thomas's journey is nothing short of inspiring. Join us as Thomas reveals critical SEO strategies, including addressing technical issues, mastering ...