Episodes

Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS.Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and embrace the omnichannel nature of SEO.Alexander shares his take on the new age of platforms like ChatGPT, TikTok, and YouTube shorts, and his ...

Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company.Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing products outside the US. Refael will share his knowledge on the importance of selecting the right logistics partner and the vital aspects of shipping pr...

Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab.The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention.Campbell shares success stories and challenges encountered while shedding light on the impact of app commerce and the future of e-commerce. Learn practical insights and valuabl...

Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy.Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era.Scott shares about the ...

Podcast Episode 176 of the Make Each Click Count Podcast features Nigel Thomas, the CEO of Alpha Inbound.Nigel's compelling storytelling brings to life how in-depth customer research ignited a creative breakthrough, leading to a whopping $200,000 revenue video campaign. He underscores the undeniable power of a quality product and warns against the pitfalls of marketing without substance.Nigel gives a sneak peek into his agency's fee structure and their holistic approach to client success...

Podcast Episode 175 of the Make Each Click Count Podcast features Kelley Thornton, the founder of Purchase Point LLC.Kelley shares his wealth of knowledge from his unique journey in e-commerce. He delves into how he overhauled his business model, switching to a subscription platform with branded products, his use of AI, how he's managed to decrease churn rate, and why defining a customer avatar is so critical. Furthermore, Kelley sheds light on why he ventured into men's skincare and how the...

Podcast Episode 174 of the Make Each Click Count Podcast features Ryan Doser, founder of ThriveOneFive Media.Ryan shares his insights on the changing landscape of SEO and how AI can be a game-changer in boosting search engine rankings. From discussing the importance of credibility and experience to uncovering the power of AI tools like SEO Writing AI, Ryan dives deep into the world of search engine optimization.Join Andy and Ryan as they explore how you can harness the potential of AI to...

Podcast Episode 173 of the Make Each Click Count Podcast features Nick Weiksner, the CEO of South Col.Nick shares his insights on the entrepreneur-friendly approach South Pole uses to align its interests with your success, to the importance of having clean books for potential purchasers. He also talks about the unique investment approach South Pole takes, sharing risks alongside entrepreneurs to ensure a fair and fruitful business deal.Nick discusses a success story from his portfolio an...

Podcast Episode 172 of the Make Each Click Count Podcast features Jeff Buehner, the best-selling author of the book The Sultan's Seven Secrets.In this episode, Jeff Buehner shares his incredible journey and how he discovered the writings of the richest man who ever lived, Sultan Musa of Mali. This episode delves into Jeff's personal experience and how he was introduced to Sultan Musa's writings and shares how he was immediately drawn to the wisdom and teachings of Sultan Musa and how he used...

Podcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed.In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of a multi-channel approach, understanding consumer behavior, and the power of customer retention.Plus, Andy and Adam discuss the evolving landsca...

Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses.Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key factor behind achieving such a quick turnaround time. She empha...

Podcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento.Discover how smart personalization can supercharge your Google Ads campaign, leading to improved conversions and increased time spent on your website. Csaba and Andy unveil how AI-generated elements can revolutionize your s...

Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive.In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnessed the power of fitness influencers to showcase the transformative effects of LASIK on their vision and careers.Throughout this episode, we sh...

Podcast Episode 167 of the Make Each Click Count Podcast features Justin Max, the founder of Spark DSG, a digital design and development agency that works to solve complex business problems with measurable outcomes.In today's episode, we have a special guest, Justin Max, from a company that works across multiple industry verticals, helping businesses navigate the ever-changing digital landscape.Join Andy and Justin as they dive into the world of user-centric design and the importance of ...

Podcast Episode 166 of the Make Each Click Count Podcast features Jake Hay, the Partner of Head of Business Development at PopShorts.Jake then dives into a captivating discussion on his experiences with influencer marketing, including a unique campaign that involved a mystery scavenger hunt and generated extensive press coverage. Learn how this innovative approach can make a tremendous impact on your marketing efforts.But it doesn't stop there. Jake also shares valuable insights on the c...

Podcast Episode 165 of the Make Each Click Count Podcast features Ben Lund, the founder of Rise Marketing Group. Ben is a 14+ digital veteran and a former Googler. Throughout his career he’s worked at Yahoo!, RKG Ad Agency (Currently Merkle), and Google. What excites Ben is seeing firsthand how our marketing strategies can drive business growth for our clients.In this episode, Andy and Ben dive deep into the importance of having solid tracking for your ad accounts. Ben stresses the significa...

Podcast Episode 164 of the Make Each Click Count Podcast features Nicolas Toper, the co-founder of Inboxbooster, an online software that helps businesses avoid spam folders.In this episode, Andy and Nicolas explore why email deliverability matters and how it can impact your business. Nicolas shares his insights into the importance of maintaining open communication channels and preventing your messages from being relegated to the dreaded spam folder. We also discuss the key indicators that si...

Podcast Episode 163 of the Make Each Click Count Podcast features Eric Elkins, the CEO of Wide Focus, a Denver-based agency specializing in organic and paid social strategies. With over 25 years of experience helping companies increase visibility and revenue, Eric is a seasoned strategist, author, and professional speaker.During this conversation, Eric and Andy delve into the common problems clients face when seeking social media management, such as underperforming or inconsistent efforts. E...

Podcast Episode 162 of the Make Each Click Count Podcast features Michael Hixson, the President and Founder of Ecommerce Growth Strategies. With 16 years of experience, he is an accomplished, results-driven professional specializing in e-commerce strategy, digital marketing, and e-commerce marketplaces.Listen as Michael shares his story of starting eCommerce in the 2000s, initially focusing on Google search ads and optimizing the SEO on his own. Michael initially managed the tasks himself du...

Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth.Jo shares why having proper analytics is important to enhancing business performance and growth. She speaks about how they emphasize first-party data accuracy, often differing by 5-...

Podcast Episode 160 of the Make Each Click Count Podcast features Christine Wetzler, the President of Pietryla PR & Marketing; a Forbes & Entrepreneur Contributor, and the Managing Editor of BoostFrontline.com.Christine shares why it's important to maintain a high-touch approach that creates a genuine connection between the customers and the brand. She discusses the elements inseparable from a successful business strategy.Christine and I talk about some of the most effective methods they...

Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses.Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-commerce and the battle between single-page and multi-page checko...

Podcast Episode 158 of the Make Each Click Count Podcast features Will Ford, the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to test, launch, and scale their product ideas through crowdfunding and beyond.Discover from Will why crowdfunding like Kickstarter and Indiegogo reduces financial risk and allows startups to succeed faster compared to traditional methods. Find out some of the best-performing categories on Kickstarter w...

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.Listen to Emily as she discusses why decision-making is deeply connected to emotions and how e...