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Aug. 14, 2020

Great Is Not A Goal – Especially When It Comes to Conversion Rates

Great Is Not A Goal – Especially When It Comes to Conversion Rates

In this episode, Andy references Steve Sims' book Bluefishing - The Art of Making Things Happen. A major point of the book is that great should never be a goal and your goal should be to strive to be better today then you were yesterday.

Andy takes that philosophy in terms of what it means for eCommerce. Your goals need to be be more specific and based on getting better results than yesterday. For eCommerce that means traffic and conversion. 

Discover how you can improve both with ideas that will increase your profitability within this episode.


Andy Splichal - Make Each Click Count PodcastAndy Splichal, who was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit or read The Full Story on his blog,

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and