Google recently released an alert that they plan to change their Search Terms report to only show keywords that are searched by a “significant number of users”.
In this episode, Andy discusses what this means for advertisers and the ongoing optimization of their Google Shopping campaigns.
Along with what is possibly changes are ideas from Andy, on how advertisers can best prepare for a possible change in blocking unwanted searches from their Google Shopping ads.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.