Email/SMS Marketing Episodes

Podcast Episode 223 of the Make Each Click Count Podcast features Nikita Bykadarov, founder of Maildoso, a sales SaaS platform that's making waves in the e-commerce outreach world. With Meldoso's cutting-edge technology, businesses can automate domain setup and mailbox creation to achieve unparalleled deliverability rates, even as Google and Microsoft tighten their reins on cold email practices. Tune in as Nikita shares his journey, the inspiration behind Maildoso, and incredible insights ...

Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy and Emily discuss the power of email marketing, the importance of email design, segmentation, and finding your business voice. Emily also shares acti...

Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands. In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how to maximize its distinct high open rates without overwhelming your customers. As they explore...

Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy. Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era. Scott shares about the ...

Podcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed. In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of a multi-channel approach, understanding consumer behavior, and the power of customer retention. Plus, Andy and Adam discuss the evolving landsca...

Podcast Episode 164 of the Make Each Click Count Podcast features Nicolas Toper, the co-founder of Inboxbooster, an online software that helps businesses avoid spam folders. In this episode, Andy and Nicolas explore why email deliverability matters and how it can impact your business. Nicolas shares his insights into the importance of maintaining open communication channels and preventing your messages from being relegated to the dreaded spam folder. We also discuss the key indicators that si...

This episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the h...

This episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast. Learn more about George’s thoughts on email marketing ranks among different marketing channels in terms of importance for most companies in 2022. He shares some of the ways that email marketing can be ...

This episode features Osa Gaius, the Founder & CEO of Parrot, a leading eCommerce texting expert and mobile experience wizard who helps eCommerce businesses increase revenue and customer service retention with texting. Osa dives deep into how a company can use texting to increase its business. Learn how texting can hurt your business and are there some really bad mistakes you could make? Osa shares some best practices that help a company become more successful with a texting strategy. Find out...

Looking for more ideas for this year's Black Friday email promotions? In this episode, Andy is joined by Chris Schelzi of Inbox Heroes to discuss mistakes and best-practices when it comes to your Black Friday email promotions. Stay tuned to the entire episode to listen to Chris outline a simple, but effective Black Friday email funnel. For those interested, you can contact Chris by emailing him at chrisschelzi@gmail.com or within the Make Each Click Count Facebook Group.

In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement. Discover how you can stand out from your competitors by implementing SMS (text) and Messenger (Facebook) communications during the upcoming holiday season. Also, listen to the entire episode to take advantage of a special offer from Stephen Carl on how Needle Movement can help you with your client communications this holiday season and into 2021.