Engagement Episodes

Podcast Episode 156 of the Make Each Click Count Podcast features Chris Sullivan, the co-founder and executive technical director at Kworq. He co-founded Kworq because they found that the narrative and emotion was slowly being drained out of advertising and replaced with buzzword-y technology. Chris discusses establishing brand identity that should ideally begin from day one, but the extent of development depends on factors such as market exploration and customer feedback. He shares how to av...

This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business. Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for cli...

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz. He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation. He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study. Episode Action Items: To find more information about Gen, email gen@prehook.com and visit www...