Digital Marketing Episodes

Podcast Episode 235 of the Make Each Click Count Podcast features Dana Lindahl, founder of Legendary Podcasts, a company that helps B2B brands secure top podcast placements to share their expertise and generate leads. Dana brings his expert insights into how podcasting can not only expand your audience but also establish your authority and generate valuable leads. We'll uncover why podcasting stands out in the digital landscape, the common pitfalls to avoid, and the debate on whether to guest...

Podcast Episode 229 of the Make Each Click Count Podcast features Jim Harenchar, CEO of Response Marketing Group. With over 35 years of experience, Jim's firm has been pioneering data-driven marketing across sectors like financial services, tourism, and healthcare. In this episode, they uncover how leveraging customer data can enhance marketing performance, boost engagement, and drive revenue growth. From developing proprietary ad tech solutions to transforming destination marketing strategie...

Podcast Episode 225 of the Make Each Click Count Podcast features Floris van Vleuten, a Google Ads expert and founder of Amplifize Marketing. Floris has recently launched a masterclass on Make Each Click Count University titled "Revealing Secret Data from Google PMAX Ads." In this episode, Floris shares his journey into digital marketing, the powerful insights his masterclass offers, and practical tips for optimizing Google Performance Max campaigns. Learn how to track hidden data, manage ...

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing. In this episode, Skip shares tremendous insights into his business model, which includ...

Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation. In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll explore tactics for creating authoritative author pages, optimizi...

Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform Tik...

Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360. Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital marketing systems to AI integrations, Ben explains how their platform helps businesses accelerate growth and see immediate results. The conversatio...

Podcast Episode 183 of the Make Each Click Count Podcast features Brendan Jowett, the owner of Inflate AI Agency. Brendan Jowett discusses the topic of AI tools for growing your e-commerce business. Brendan shares insights into the potential of AI, its applications, and its impact on businesses. From using AI for content generation to building chatbots and digital assistants, Brendan sheds light on the power of embracing AI technology. Tune in to learn about the challenges and successes of...

Podcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind. You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small businesses, helping them seamlessly transition into the multichannel marketing arena with a particular focus on e-commerce. Andy and Daniel explore th...

Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab. The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention. Campbell shares success stories and challenges encountered while shedding light on the impact of app commerce and the future of e-commerce. Learn practical insights and valuabl...

Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive. In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnessed the power of fitness influencers to showcase the transformative effects of LASIK on their vision and careers. Throughout this episode, we sh...

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer. Listen to Emily as she discusses why decision-making is deeply connected to emotions and how e...

Podcast Episode 155 of the Make Each Click Count Podcast features Dan Kahn, the CEO of Kahn Media. Following an accomplished career as an automotive journalist, he shifted focus and founded Kahn Media in 2008. Kahn Media is more than just a public relations agency – it is a full-service integrated marketing firm. Dan shares why they believe in understanding their audience before attempting to engage with them. Learn how they gather the necessary information to create a customer avatar during ...

Podcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder & CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs. Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marketing have become a significant concern for brands. Join Andy and Noah as they talk about focusing ...

Podcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth. Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of emai...

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results. Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the ef...

Podcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence. Lauren shares about affiliate marketing and using it in a lot of different ways by leveraging other people's networks and influence to drive traffic to your store or specific funnel. In this episode, Lauren and Andy...

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value. Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model. Ben shares what makes for a successful subscription and what somebody needs to thi...

This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%. Dominic defines digital marketing and how it works in conjunction with the overall marketing plan. Dominic ex...

Welcome back to another episode of "Make Each Click Count"! In today's episode, our host Andy Splichal is joined by the talented Mark Meyerson, as they dive deep into the world of Google Ads. They discuss the importance of setting up your Google Ads account both technically and conceptually, and why having a well-defined strategy is crucial for success. Mark highlights the common mistakes many businesses make when jumping into Google Ads without proper planning, and emphasizes the significance of considering the business itself and how it can best utilize Google Ads. From targeting the right audience to allocating the appropriate budget, they share valuable insights on how to make your campaigns effective and profitable. But that's not all! Mark also unveils an all-new Podcast resource center and shares details about his comprehensive Google Ads course. From beginner to advanced levels, this course covers everything from campaign setup to advanced strategies like setting up expe…

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers. Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience. Eric discusses how a retailer can get started with creating th...

This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of. Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions. Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe. Find out some effective ways to entice customers into signing up for subscriptions and some o...

Brian Barna is a well-rounded executive with an MBA and over twenty years of professional experience. His career focus is on SEO, digital marketing strategy, and helping his team and others grow. His goal is to be a positive, empowering force for anyone with whom he interacts and does business with. Brian defines digital marketing and what digital marketing strategy entails. Listen to Brian as he discusses who should be taking his course to become certified in digital marketing and what pe...

This episode features Daniel James, the CEO of mint performance marketing. He has been involved in the digital landscape since 2004, where he has led digital strategy at companies including MySpace, AOL, Turn, Kraft, and Disney. Today, he is leading the world's leading social media and e-commerce group. Daniel shares how his experience provides him with knowledge for marketing today. Listen to some of the biggest mistakes that Daniel sees companies make initially with their online marketing. H...