Content Management Episodes

Podcast Episode 236 of the Make Each Click Count Podcast features Shaheen Samavati, the co-founder and CEO of VeraContent, a multilingual content agency specializing in crafting compelling content tailored for international audiences. With a rich background in journalism and corporate communications, Shaheen shares her journey of founding VeraContent and delves into the intricacies of localization, the significance of maintaining brand consistency across diverse markets, and the roles AI play...

Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizardry that powers their AI detection system, the ethical concerns of AI-generated content, and how Originality AI is staying ahead in the cat-and-m...

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews. Ayat shares a treasure trov...

Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS. Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and embrace the omnichannel nature of SEO. Alexander shares his take on the new age of platforms like ChatGPT, TikTok, and YouTube shorts, and his ...

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results. Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the ef...

This episode features James Scherer, the VP of Strategy at Codeless. Through his work with Codeless, he has helped companies such as Monday.com, AdEspresso, Freshworks, HotJar, and dozens more SERP-topping SaaS & affiliate brands dominate their page one positions through content and backlink profiles. James talks about content marketing and why he thinks small businesses don't actively do it. He shares what tools they are using to find keyword terms on what they’re creating the content around. ...

This episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. Listen as Saksham defines what is interactive content and why he thinks companies should use it. Discover the top ways that e-commerce websites are using interactive content to improve the user experience. How does interactive, personali...

This episode features guest Victoria Lee. Victoria is the co-founder and CEO of UK company 100PoundSocial.com, A fully productised social media marketing agency working with 160+ companies across the UK and worldwide with a average 72% year-on-year revenue growth. Discover the systems their agency has in place that has led to growing an average 72% year over year revenue growth. In addition, Victoria reveals their overall content strategy along with some success stories from their clients and ...

This episode features Brad Smith the founder of the SaaS agency Wordable as well as two additional PR agencies. Discover how he has created and manages a successful company while still enjoying family life Hawaii style! Within the episode, Andy and Brad discuss the importance of copy in your business. Discover what the common mistakes are when it comes to creating copy as well as tips on creating good copywriting skills. Learn what content all companies should consider producing and the option...

In this episode Andy discusses the importance of the copy that goes on your website with web designer and content strategist Georgia Kaye. Your website needs to be profitable and to be profitable you need to be up-to-date with your website design as well as your content. Discover why new content is essential as well as tips for adding new content and how you know when it is time to consider a new website. Georgia works directly with clients for web design and copywriting, and also colla...

In this episode, Andy discusses the importance of adding unique, fresh content to your website with brand journalist, Don Simkovich. Don Simkovick is a freelance brand journalist for www.DonSimkovick.com. From a media background in newspaper and radio, today Don provides a variety of content services to Professional Services as well as eCommerce businesses. Listen to discover what Don thinks are the most important ways companies can incorporate new, fresh content.