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Oct. 22, 2021

eCommerce Achieving Growth Through Specializing (It’s Nuts!)

eCommerce Achieving Growth Through Specializing (It’s Nuts!)

This episode features guest Kelley D'Angelo, founder of Lark Ellen Farm. Lark Ellen Farm since 2014 has been on a mission to have people live a healthier lifestyle by eliminating grains from your body.

Discover how Lark Ellen Farm has been able to substantially grow their eCommerce business by specializing in a niche. Learn why finding a niche with less competition and high demand is a great way to quickly grow your online sales. From a product idea to a thriving online company discover the steps involved when growing your company specifically the advertising and some of the downfalls to avoid when growing a company.

In addition, listen to this episode to discover what to look for in outsourcing your marketing to an agency. Kelley explains what to avoid hiring a SEM agency to run your Amazon and Google Ads and what she has learned by using 7 agencies in 7 years

Finally, discover her thoughts on selling products on Amazon vs. her own website and some pricing strategies and tips for selling your products on Amazon.

Episode Action Items:

You can find more information regarding Kelley D'Angelo by vising www.larkellenfarm.com

ABOUT THE HOST:

Andy Splichal - Make Each Click Count PodcastAndy Splichal, who was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.