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Sept. 11, 2020

Just Selling Products Will NOT Inspire Loyalty

Just Selling Products Will NOT Inspire Loyalty

In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commodities.

Pulling on concepts from the book Start With Why by Simon Sinek, this episode provides a story of an egg manufacturer that has used his reason why to connect with potential customers.

In addition, this episode looks at how you can implement your defined why with the purpose to increase your sales and conversions beyond limits.


Andy Splichal - Make Each Click Count PodcastAndy Splichal, who was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit or read The Full Story on his blog,

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and