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May 14, 2021

The Importance of Great Copy With Brad Smith

The Importance of Great Copy With Brad Smith

This episode features Brad Smith the founder of the SaaS agency Wordable as well as two additional PR agencies. Discover how he has created and manages a successful company while still enjoying family life Hawaii style! 

Within the episode, Andy and Brad discuss the importance of copy in your business. Discover what the common mistakes are when it comes to creating copy as well as tips on creating good copywriting skills. 

Learn what content all companies should consider producing and the options for creating that copy including the pros and cons of outsourcing your copy to an agency a freelancer or developing inhouse talent.

Episode Action Items:

If interested, you can see more about Wordable by visiting or view Brad's PR Agency,


Andy Splichal - Make Each Click Count PodcastAndy Splichal, who was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit or read The Full Story on his blog,

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and