Measuring & Analyzing Episodes

Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth. Jo shares why having proper analytics is important to enhancing business performance and growth. She speaks about how they emphasize first-party data accuracy, often differing by 5-...

This episode features JJ Reynolds of Mediaunthentic. Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things. JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your sal...

This episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively. Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business. Within this episode, Andy and Chris al...

This episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors. Learn why Darshan believes that insights are the ke...