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Feb. 18, 2022

Expanding Your Shopify Product Offerings Through Partnership With David Perry

Expanding Your Shopify Product Offerings Through Partnership With David Perry

This episode features guest David Perry, the CEO of Carro, a new eCommerce partnership network used by over 30K Shopify brands. Discover how GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network.

Listen as David explains the process of how you can easily expand your product offering by adding complimentary products to your website from the GetCarro network. David details all the different scenarios of fulfilling orders and creating a seamless customer experience of partnering with other Shopify stores.

In addition, through the GetCarro network stores can connect to influencers. Not only does it connect Shopify stores with influencers, but it does it in a way that drives traffic.

Find out what you need to join the network and the process to integrate other products to your Shopify website.

Episode Action Items:

If you are interested in working with GetCarro visit GetCarro.com and take a free trial or contact them at hello@getcarrro.com and mention you heard about it on the Make Each Click Count Podcast and you will receive VIP treatment.

ABOUT THE HOST:

Andy Splichal - Make Each Click Count PodcastAndy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Transcript

Andy Splichal  0:02  

Welcome to the Make Each Click Count podcast. This is your host, Andy Splichal. We are happy to welcome this week's guest to discuss today's topic, which is expanding your Shopify product offerings through partnership. Today's guest is the CEO of Carro, a new ecommerce partnership network used by over 30,000 Shopify brands, GetCarro.com helps brands gain attention, sales and new customers by partnering with other brands within the network. A big hello to David Perry. Hi, David.

 

David Perry  1:16  

Thanks so much for inviting me.

 

Andy Splichal  1:19  

You know, we're excited to have you and we're excited by this concept. To start with, let me ask you, it says by partnering with other brands, is brand the same thing as a store?

 

David Perry  1:31  

That's absolutely true. Yes. So basically, we actually think of brands as being more than just brands that would also include influencers because we believe their brands too.

 

Andy Splichal  1:43  

So but do they need to do the influencers need to have a Shopify store?

 

David Perry  1:47  

Yes. So they, it's kind of funny, honestly, there's an awful lot of influencers in the world don't know who they influence, meaning for years, they've been sending their clicks to other stores like Amazon, taking a few percent, and then not knowing who that was. Whereas if they have their own Shopify store, they get the retailer cuts, so they get like 30% 10 times more, and they own the customers. And so then they can leverage those customers to create new deals in the future.

 

Andy Splichal  2:17  

Well, that's a really interesting concept. So let's go through it. How does it work? How, why? If somebody has a Shopify store, first of all, how does it benefit them to partner with other Shopify stores? And how do they get those products on their store?

 

David Perry  2:33  

Well, basically, what happens is, we had this idea of, of trying to sort of make things more efficient. So today, people buy products. And, you know, wholesale, they have to guess, the sizes and the colors and things. And then they move them somewhere, to store them. Moving products before they've sold is incredibly inefficient. So the thought was, if we have a network of brands, and you'd like to work with a snowboard company, for example, why can't we just take the descriptions, the product photography, and basically move that over to your store? So you can go ahead and sell the product, but we didn't have to actually move the products into your warehouse. And by doing that, that makes the whole system way more efficient. For influencers? That's critical, right? Because they don't want to touch the product.

 

Andy Splichal  3:19  

So are you you're partnering with your competitors? I mean, are you partnering with people that are same in this sell and same stuff?

 

David Perry  3:28  

No. So to be clear, what we're we are the technology that enables people to collaborate. So think of us as a giant network of brands, and the brands. They generally think as someone will sell makeup, but not they won't sell makeup brushes. A good example is a site that sold bicycles but didn't have helmets. Okay, so we say why don't you sell helmets too, I mean, ultimately, they're gonna go to Amazon and buy their helmets if you don't sell them one. And so then they start curating and choosing their favorite helmets. But by doing this virtually, which is the cool part is that that means that they can have all the helmets and all the sizes, basically the inventory that the supplier has becomes their inventory.

 

Andy Splichal  4:09  

Got it. And so let's say I'm a Shopify owner, and I'm selling let's go back to snowboard say, and I want to partner with somebody who sells skis, those products are appearing on my website. 

 

David Perry  4:21  

Yes, exactly. 

 

Andy Splichal  4:23  

And the transaction is happening on my website.

 

David Perry  4:26  

Yes, the you're into the consumer, there's no difference.

 

Andy Splichal  4:31  

So how how's the product getting fulfilled? 

 

David Perry  4:34  

The delivery will actually happen from the supplier so that if you think about the you've got the retailer side who's selling it, the supplier will actually make the delivery. And we're all pretty used to getting multiple boxes these days, you know, at our doorstep, but where it's going in the future is Shopify is investing very heavily into fulfillment. So they're going to be somewhat like Amazon with very intelligent delivery systems. So in the future, if you bought a helmet from one company and gloves from another, they'll go in the same box and be delivered next day, because they'll end up coming from a Shopify fulfillment center. That's really the future of this stuff.

 

Andy Splichal  5:12  

What if somebody that you're partnering with jerks around and doesn't send it out for two weeks? Is that going to reflect bad on you is your...

 

David Perry  5:22  

Yeah, I mean, obviously, if someone isn't delivering, then you would immediately cut ties with them. It's a kind of a disastrous problem for that company, because they're going to lose ties with 30,000 other brands. So, you know, if you act up, if you really want to get kicked out of a network of 30,000 brands that are, you know, potential future partnerships. It's a very, very bad move. And so, ultimately, yeah, that's just normal network reputation systems that will take care of that.

 

Andy Splichal  5:53  

What if there is a customer service issue? I mean, going back to this example, okay, so somebody buys skis, and they're too small. And I offer free returns the person I, I mean, is there a return policy? That's the same across the whole partnership network? Or how does that work?

 

David Perry  6:14  

Yeah, it's important to think about this as, and this is, this is, honestly, you're getting into the very, very good points that you can imagine how complicated something can get. If you end up, you know, trying to force everyone to do something a particular way, with all the different software stacks and everything else, it's just not possible. So what happens is where we've built it in a very flexible way, which allows the brands to have the relationship between them that they want. So if two brands, for example, if you won't work with me, without a contract, no problem, you can have a contract. If you say no, but I won't, I don't want you doing the returns, I want to do the returns no problem. It's basically, we've tried to make it as as flexible as we possibly can. So that ultimately, the brand's determined their relationships and how they work. But what we are doing is the hard part, which is making it so that the inventory becomes seamless. And and it's something that brands wants so much that a whole bunch of brands have tried to do this themselves, you know, using, you know, spreadsheets and things like that, just trying to trying to find a way to get it done. And they can't because it just it requires technology, and most of them don't have engineering teams. So by by us building all of this tech and dealing with all of the edge cases, it creates a very, very cool service for them to be able to drop right into.

 

Andy Splichal  7:42  

So what about you, we talked about the payments and all and the inventory? What about the creative? The images, all that stuff?

 

David Perry  7:52  

Yeah, you see, I mean, you're dead on again, some brands are very happy to they love the product photography, they're given. Some say, no, actually, the photography has to look a certain way or there has to be a model in the photography or there has to be some rule. And that's, we have to allow that, too, so so you can, you can edit the change the actual pages for the products. And again, the brands work together on this, they collaborate, I do want to be clear that what's happening is this isn't happening in a vacuum, when no one knows anybody else. We're constantly trying to introduce them to each other. And then they have these conversations back and forth on how they want to run the relationship. But I think what I'd like to see long term is to have more brands doing this in a way where they're actually in a way helping each other grow. It's a bit like your podcast, there's people out there that are very happy to help others learn. And and in doing so, with, it's a sort of a network behavior, I'd really like to nurture to get more and more of that so that people help each other. Like for example, if two brands decide to do like they were test selling their brushes, but now they'd like to add their logo to that brush. And how easy can we make that? Can we give them a template contract for that? Is there a blog post or tutorial on on the you know, the best ways to go about white labeling together and things like that. So you can see how that's a network behavior that we want to nurture. But to try to have the network help the network. That's what I'd love to see happen.

 

Andy Splichal  9:37  

Now, so everything's really up to kind of negotiations, it seems like, what about the percentage breakdown? Is that also negotiated? Like some are like, I'll give you a 10% if it sells on your I'll give you 30% I mean, is that all negotiated to between?

 

David Perry  9:55  

Yeah, so so it's we tried to make it simple to start so that, you know, if you just come in easily, you can start with just setting a number for your brand. So this is what you know, I'm willing to share and and the idea is to create a hook to get people to come in and collaborate with you. So, you know, if you're more generous with margin, you're gonna get more people that want to work with you. If you're, you know, really stingy, and you won't give up any margin, then you're gonna have a hard time getting people to do this, I think what what's important is to step back and think about why would you do it. And the reason is, is like our network has currently. Thanks to Black Friday, we now have over 400 million visitors a month, and with 400 million people hitting the edge of the network. If you think of those as, as all frontline retailers trying to sell products, if you can get your product into their story, you're getting their traffic for free. And so the idea of getting, it's sort of this this epiphany that brands have, wait, if I can get my products into a whole bunch of frontline retailers that are in real traffic, I'm going to get a lot of awareness on my products for free every day for now into the future. And then you say to them, oh, how much attention do you want? And the answer is, well, how much can I have? And the answer is, well, it depends on if you've got a cool product that people want to sell, and you're offering a decent margin. And so you can see how that's a very healthy thing. Right? Yeah. takes care of itself.

 

Andy Splichal  11:31  

Now, you have all these members, 30,000 embers, you said, and so it now I mean, you know, I can see the definitely, let's do it. How did you grow into that many? How, when you launched out and you said, Hey, you want to be at it? I got five members, I got 10. Members, I got 100 members, before you got to this amount we had 30,000, what was the? What was the bigger? I mean, you have a big reason now why somebody would join, what was your big reason that 

 

David Perry  12:00  

We actually have this idea of the company having three legs to it like a tripod. And the trick is always to ask a question that that people actually care about. So you know, how much awareness would you like for your brand? And in reality, I've never met a single brand that said, no, no, please, no more awareness. Right? It's, it's the exact opposite. They just can't get enough no matter how much awareness they get. There's never enough. And and that's why Google and Facebook exist because they sell awareness. And so this is this is an insatiable thing. So you say to yourself, well, who has an abundance of awareness? And the answer is influencers. But I started doing photography as a hobby and and I found no one cared about my photography, until I shot influencers. And it's because, you know, when when you take a picture of them, their fans kind of go crazy. They want to meet this person, they're trying to get to them through me, it's hilarious. And when you spend time with influencers, the number one complaint they have, is that they're always being asked by random brands to do things that they can't align with because they don't use those products. So there's people sitting, going through Instagram profiles, thinking, Oh, I'll try to get them to sell my candles and it's like, I don't use candles and I can't suddenly start hocking candles to my, to my audience, so that authenticity is critical. So the question we asked ourselves for this first leg of the tripod, if we're gonna get them lots of awareness, how can we connect them to the influences that actually like their products and so we started building technology to try to get a feeling for which brands are which influencers like certain brands, and and then we connect them and we created this really cool system that invites the influencer to shop for free, they get an email out of the blue from a brand that we think they like, and it says, you know, hey, this is such an such a brand. We love what you do on social media, please stop buying our products. Here's a special link so you can shop for free. They they usually respond oh my god, I love your brand. I've been buying your products for years. And and that is how we got started. You can imagine that was very exciting for influencers and also for brands because they weren't getting the cold shoulder they were getting Oh, this would be so great. And even Facebook and and Instagram wrote a success story on it in, in Facebook for developers.

 

Andy Splichal  14:34  

So did you start then with those influence by helping them set up a Shopify store and bringing in those products?

 

David Perry  14:40  

No, this this initially was just a focus on that first leg, which is attention. So the way to get more attention is to get influencers willingly posting about your products. There's a secret there it's a dirty little secret is that a lot of the a lot of the influencers actually really hate promoting things that they don't like. And what they do is they delete the post the minute they're legally obliged to are allowed to. So the minute that contract expires, that post is getting deleted, they don't want it in their feed, they don't want to be associated. Whereas if you if it's something they use every day, like it's the makeup they actually use, then they leave those posts up, because they have an affinity with that brand. And they want that relationship with that brand. So it's very important. So that's that first piece. What happened, though, is COVID, COVID hit, and we all sat there going, hmm, I'm not so sure brands are as excited about attention, right now. versus sales. So the second leg of the became a just a rigid focus on sales. And, you know, just like attention, how much sales? Would you like? The answer is unlimited. So, so therefore, you have to start thinking about, well, how can we get themselves and that's when we noticed just how big the network is becoming traffic wise. And the most expensive thing to get sales is, is obviously, trying to keep enough people coming through and getting the highest amount of revenue per sale. So your average order value becomes life and death. If you've got a good average order value, you can afford marketing. Another thing you hear a lot is when brands pitch, they tend to bridge GMV. So how much how much sales have they got. But in reality, what really matters is net profit. And that comes after paying all the staff and the warehousing and all the cost of goods and everything else. And making that profit is a lot harder than making gross sales. So the thing that's kind of cool about this system is if you sell a product, like if I add someone else's brush with my makeup, I get to keep the retailer cut, which is usually around 30 - 35% of the sale. But that goes straight to net profit. That's not burdened by, you know, insurance and freight and you know, all the cost of goods and everything else that's just straight to net profit.

 

Andy Splichal  17:06  

So you're usually if you're selling somebody else's standard, you said he's about 30, or 35%. 

 

David Perry  17:11  

Yeah, 

 

Andy Splichal  17:11  

So you need to have a pretty good margin to participate in this, if you're gonna give up that?

 

David Perry  17:16  

Well, it depends, you find that there's obviously there's all kinds of margins, we have electric bikes, and it's less, but the sale price is higher. So it just depends on the different categories. But that's what we're seeing people, on average, share with other people,

 

Andy Splichal  17:31  

Do you have to share your entire product offering oyour website, say there's certain certain products you have a better margin than others? And you'd be willing to do? Do you have to put in everything? Or can you say, you know, enter these into the partnership portal?

 

David Perry  17:50  

That's a great question. I think today, we're currently still doing the all of the products. But again, in the form of everything going on behind the scenes, communication wise, you can say to somebody, I'm willing to do my helmets and nothing else. And so, you know, these are the only products that I'm willing to actually sell that you can add to your store, so be it. And they would then add those. To be clear how that works is we have this one click system, where that one click adds the the the product information, price and everything else directly into your inventory. So then you can merchandise it. So I kind of want to be clear that we never placed products on your site, we don't mess with your site at all, that would be very dangerous. If we just started randomly putting products into your store, what we do is, is we put it into your inventory, which is in your Shopify, you know, main admin, you can go into that dashboard, and there in your inventory, you'll find the partner products. So you see what I mean. It's not like this, this this automatic sort of thing, or suddenly all of someone's products appear on your site or something like 

 

Andy Splichal  19:02  

Right. Yeah, no, that's that's very clear that up. Do people advertise other people's products? Or when people comes to your website, if they see other people's products and buy it?

 

David Perry  19:16  

Yeah. Sometimes, if the brands are smaller that they want that so they want as much attention as if someone else is willing to pay to advertise my product, then then great, you know, they can go out there and buy those keywords and go for it. Larger brands tend to be against that. So really large brands don't want any competition for their keywords 

 

Andy Splichal  19:37  

Exactly, yeah, that's what I was thinking. 

 

David Perry  19:39  

And so they'll they'll tell the, you know, they'll just make that a rule if I'll partner with you. On one condition, you don't buy my keywords.

 

Andy Splichal  19:46  

Right or is there a map pricing issues? I guess that would be the other one.

 

David Perry  19:51  

Yeah, the, the pricing in general is agreed, once again between the brands, if they can discount or if they can't, or you know, we We have, we've got some inbuilt systems like, you know, you can set it in a, an automatic way. So if someone changes the price, it just puts it straight back to stop it, like them even being able to do it. But in reality, no, we, we, it comes down to the relationships, again, between the brands, what we find, by the way, is a lot of brands already know each other. So they already know who they really like and who they'd like to partner with. And when they arrive. And if we don't have that brand, they tend to invite them in, like if they if that other brands installs our tech, then we effectively bridge the two brands, and they start working together. And that's actually a pattern we see sometimes, you know, quite surprising, you know, you'll get one brand bring in 10 other brands that they want to partner with. And that's, that's, that's been kind of fascinating to see how that network already pre exists.

 

Andy Splichal  20:59  

So what do I need to join? Can I open a Shopify store, put up my three Make Each Click Count books, and bring in a whole bunch of other products? Or is, you know, is there a minimum number of products I need to have on my website in order to do this?

 

David Perry  21:14  

Yes, we've currently got a gate and the gate is $5,000 a month, so you need to be selling $5,000 a month. If not, we actually we actually tell you to, that maybe you should be using the other piece and work on your attention and try to get your sales up using working with influencers. So, you know, why don't you...

 

Andy Splichal  21:39  

So you offer that you offer an influencer, influencer service as well? 

 

David Perry  21:43  

Yeah. So that's, that's free. And so people can come in and and try to use the influencers site, if your store doesn't have any sales at all, meaning you just set it up, then you won't have any influence or history or, you know, anything for us to sort of work with data wise to try to work out who likes you. And we all you also wouldn't have any sales, so you wouldn't pass. So if you're completely new brand, that's not really what Carro was built for. It's built for, you know, brands, you're effectively you're trying to supply. Or we're trying to get relationships to form. So you need you need some history or some evidence that you're somebody that people would want to partner with. And, and then then you get in, and it's not that high. That's not that high a thing in the future, we may think of ways to, to bring that down. But for now, that's that's just a gift that we're using.

 

Andy Splichal  22:35  

Why just Shopify?

 

David Perry  22:38  

Well, we chose Shopify, actually, to test this idea and feeling really lucky that we did because Shopify is on fire. And, you know, they're just, they're killing it. And so we're super, super pleased. And the people there are awesome. And so they've been very supportive and helpful throughout the entire process. So so, you know, they have 2 million brands on Shopify. And that's, that's quite the playground for us to prove this all out. And so that's why we've remained there. You know, if if some point in the future we start to feel like that's restrictive in any way, of course, we can add more platforms. But as of right now, we're just really, it's making the engineering side easier, having one clean platform, but but our sort of vision for the long term future is to bridge the different surfaces that are out there. And that would include social media, so that we can help brands effortlessly, you know, deliver their marketplace to all all the various services. So selling direct into Instagram, for example, or Tik Tok. The idea being that influencers while I think it's good for an influencer to have a store, I don't want to pretend that they want to run a store. So what we the store would be more where the the business deals get done. And then then the actual posts would just keep going into social media like normal, but we would be the bridge between their marketplace and their social media to make that possible to be effortless. And...

 

Andy Splichal  24:14  

Do you offer any conversion tools for your partner sites?

 

David Perry  24:20  

Not yet. No. No, not yet. But it's a great question. And it's the kind of stuff we should be delivering in 2022.

 

Andy Splichal  24:28  

All right, give it to me. What is your favorite success story of one of your clients that you can share?

 

David Perry  24:35  

I'm loving seeing some of them are actually really interesting, like we have. We have a brand called Teddy and Bear, which is run by an Olympic gold medalist and an NFL player. And we're powering about 95% If you go to TeddyAndBear.com It's just a beautiful site, and they're curating kids products. And you know, just seeing that and being able to now have their own business and grow as much as they want to because they can add as many products as they like, without all the risk and burden with all the warehousing it's it to me, it's just a beautiful execution. And it shows, again, about 95% of it is is from Carro. I think that's a good example of things. Another one is a there's a company called Blend Jet, and Blend Jet is killing it. And what Blend Jet, Blend Jet makes these these portable blenders. And the concept is that when you blend something, and you don't drink it right there, and then you know, everything settles, the idea that you can give it a quick zap right before you drink means you're drinking it beautifully blended all the time. And so they have a USB charger, thing, but they came to us and they said, Hey, what about all the products that go in the blender, we can't really make money from that, because we don't have refrigerated warehousing. So we can't sell all those different things that you could put in a blender. And so of course, we can help with that. And so now they have a marketplace, if you go to blendjet.com and click marketplace, you'll see they're selling a bunch of products. And those are all upsells. If you think about it, you're selling them.

 

Andy Splichal  26:16  

No, I mean, that's, that's a great application of your service. That's pretty cool. You know, one of my favorite questions that I ask in every podcast interview is, are there any business books out there that you can attribute to your journey as an entrepreneur?

 

David Perry  26:34  

Yes, you know, I tend to just just to be clear, I tend to do audiobooks. I'm all about audiobooks. And I have to drive to Los Angeles sometimes, which is some of the worst traffic in the world. So it's perfect because I arrived somewhere more educated than I left. There's a book, which I really liked, which I quote quite a lot is, it's this Persuasion book from Robert Cialdini that's one you want to look into. I think it's called Yes, like the power of persuasion or something like that. And they just did a new version of it. And so I have that. Currently, on my on Audible, I'm listening to that. There's this one other one that I tend to refer to quite a lot, is something called the irresistible offer. I ended up sort of taking this book and then writing my own version of what I think the irresistible offer is, but there's there's a set of things that you must offer to somebody for them to make a decision. And so if you ever making an offer to someone and wondering why they're not, you know, clicking Yes, or deciding, you're probably missing one of these parameters. And it's all things like, you know, what is it? Why, why should I care? What does it cost? What's in it for me? What do I have to do all of these kinds of things. So once you make, I'd highly recommend, like, you know, sort of, if you listen to the book More as an it's short, it's not even a long one, but but it's the kind of one that causes you to sort of every time I'm in a meeting now and I hear I see someone expecting someone to click something or pay for something. It's like, well, they're missing some key points here. That is going to really hurt the conversion. 

 

Andy Splichal  28:13  

Who's the author on that? 

 

David Perry  28:14  

It's by Mark Joyner

 

Andy Splichal  28:20  

Okay, great. Well, thank you. I'll have to take a look at that. Now, about you. I mean, you've made quite a name for yourself as a video game developer and a programmer. Have you found that that experience has helped you or hindered you in this new endeavor?

 

David Perry  28:36  

I think the video game industry is unbelievable for opening doors. So the the, it's it's hard to explain. But whenever you're in the game industry, it's this leveling thing that, you know, Hollywood directors play games, sports, celebrities, play games, musicians play games. And when you when you enter with that as your as a sort of your skill set and what you do, they're very interested to talk to you, you know, because it's someone, it's not someone they've had much time with, to talk to actual game makers. And so they sort of see you as someone interesting, and I can't tell you I mean, I got I've had random calls like Michael Jackson wants to I was making the matrix video game. Can Michael Jackson play the matrix video game before it launches? 

 

Andy Splichal  29:29  

Did he call you? 

 

David Perry  29:31  

No, his people called me I drove up

 

Andy Splichal  29:33  

You say him, Michael call me. 

 

David Perry  29:34  

Yeah. And so I went out to Neverland, and you know, 

 

Andy Splichal  29:40  

Wow. 

 

David Perry  29:41  

And he ended up saying, Can you please start making a game with me? And, and that's right. So and you get what is going on? I mean, this happens all the time, though. Chelski has called me up to make the Matrix. And at the time, I didn't know that the Matrix was actually one of my favorite movies of all time I found that out later. But you can imagine it's just it's endless. There's no limit to the amount of situations.

 

Andy Splichal  30:11  

Was it this experience that kind of allowed you to be connected to a bunch of influencers?

 

David Perry  30:20  

Yes, I think with with influencers, what I've found is that they are very much a community. So I would find that if I invited one to my studio to take pictures of them, then they would bring other influencers with them. And I would be standing there thinking to myself, Okay, there's some teenagers here now, you know, and you know, with the parents and whatever, it's probably about, I don't know, six, seven people in the room. But you're, you've got 15 millions worth of followers in the room. And, and then I go to Ed Sheeran's concert at the Rose Bowl, and I'm standing there looking at the audience, the audience is enormous. I mean, it's just, it's just so many people there, and you go look that up, and it's probably like 60 - 80,000 people. And then you go, Wait, that's just 60 to 80,000. And these kids are speaking to 15 million.

 

Andy Splichal  31:13  

And the mind boggling mind.

 

David Perry  31:16  

It's mind boggling. It's such a huge audience, and an audience that's that needs content constantly. And so once you start to realize what they've signed up for, as far as you know, the challenge to make compelling content consistently, it's not easy. So make no mistakes, not easy. But when they when they do it. The potential I think is absolutely huge. I spoke to one this one girl who's a friend of my daughter's and she she showed us video of when she stayed in a hotel, every surface in Otero hotel room was covered in makeup. And what happened is some agency had found out and they got in a room and fill the room with with with supplies from everywhere. And think of all the makeup brands that are paying for that and thinking they're killing it like Oh, it's so clever. We're getting her room all filled up with makeup. But in reality this girl doesn't wear makeup and so she just filmed it and then left it all and you know, like the entire bed every shelf every everything's covered in makeup. And and there was a whole bunch of girls there. And they said to her, where did you get that backpack and she goes, Oh, I love this backpack. I take this backpack everywhere. And I'm thinking to myself, I want to be the backpack company. I don't want to be those makeup companies. And that's the authenticity piece of this. What actually inspired us funnily enough was Casey Neistat, if you ever heard of him? 

 

Andy Splichal  32:41  

No 

 

David Perry  32:42  

Casey Neistat is a YouTuber who took a flight on Emirates Airlines. And someone, someone at Emirates pointed at him and said, That's Casey Neistat. He's huge on YouTube. And they upgraded to first class. He then made a film of what it's like to be first class on Emirates, where you're you're taking a shower as you fly. And it was hilarious because he ended up through that and and other videos he had the last time I looked like 120 million views. And you kind of go well hold on a minute. If someone hadn't pointed to him, then that would never have happened. And they wouldn't have had 120 million people going, Wow, that's incredible

 

Andy Splichal  33:23  

That Emirates Airline employee needs a raise. 

 

David Perry  33:26  

Right. But that's what Carro does. On the influencer. side, we point to we've done the 7 million times now we point directly at the influencers and say that's someone that you know, you need to realize that you're interacting with

 

Andy Splichal  33:40  

What problems do you believe that Cairo is solving for your partners? And you know, is there any competition doing this?

 

David Perry  33:51  

There's no competition doing this. This combination of marketplace plus influencers now, we're absolutely unique. And you can see the potential as we continue to grow. So what was the other part of your question?

 

Andy Splichal  34:06  

What problems do you believe you're solving?

 

David Perry  34:09  

Oh, we're going to focus on those three legs. The first was attention. The second is sales, which is the cross selling. And the third is to help them raise money. So that would be introducing them to investors, helping them if they need funding. And also,

 

Andy Splichal  34:29  

we didn't talk about that. How are you doing that?

 

David Perry  34:31  

We're not doing that yet. But that's the third piece. Yeah, so that's the obvious third piece of this, which is if we can help you with attention, sales and potentially acquisition or funding or investment, that's, that's the core needs of brands. You will not find a brand out there that says we don't want those three things.

 

Andy Splichal  34:53  

And how is your service structured? Are people paying a subscription fee? Is it per transaction. How are you funding?

 

David Perry  35:04  

Well, that's a great question. We currently take 5% of the sale. So. So when a sale happens, it's 5%. And if you think about that from from both sides, it works out to about two and a half percent per side. But we did.

 

Andy Splichal  35:19  

That's, that's the sales side. What about the other two pieces? Or at least the attention piece?

 

David Perry  35:25  

That's free. 

 

Andy Splichal  35:26  

That's free. And what about the investment piece that's coming?

 

David Perry  35:31  

That would, I don't know actually what, how we would charge we probably unbundled that and discharge for what people are looking for. And, and in some of those cases, I've got some ideas on on things that we could do to actually help the brands grow really rapidly. And so that's going to be, you know, to do with bringing in funding that we could share with them. So I'm going to, I'm going to hold that one to my chest until we actually announce what we're up to. But I think that third piece of the puzzle will, will complete the thought of building the three legs to the tripod.

 

Andy Splichal  36:08  

So who is the perfect client? For Carro, if they're out there listening, you're like, man, you gotta get on my website and check it out.

 

David Perry  36:18  

The perfect one is one that is open minded, meaning that there I've had some people that are, are like, we sell one thing like, like baby food, and we're not willing to add anything else. And then we're like, but your website has a baby on it with a bib. You can't tell me no one's asked, Where can I buy that bib? Right. There's always like, you can look at your own site and see what what's in your photographs, you probably want to consider that. So the perfect one is the brands that realize that, as they sort of build their brand, they can sort of complete their vision. So we've had a clothing brand said to us, well, you know, we really don't want to be known for just the clothing we make, we actually want to be known for the weekend. So we'd like to be including, you know, backyard games, and blankets and all of these things. So our brand starts to mean the weekend. And so you have to sort of ask yourself, What's your vision for your brand, but if they're interested in growing their average order value, and they're open to adding and testing products, it doesn't mean they have to sell that product forever, they can they can do a deal, and put their logo on it in the future. Or they can go make that product because you know what that's selling. But we want them to be open minded enough to actually really want to grow and sort of build out the more complete version of their original vision.

 

Andy Splichal  37:38  

And how can an interested listener, whether they're perfect or not learn more about working with you and with Carro.

 

David Perry  37:45  

Yeah, the easy way is actually just to go to to getcarro.com, and they can install the product right away. So there's no, you know, it's free to try it out. And if they want, what I would actually recommend is that they contact us at Hello@GetCarro.com and mention that they heard this podcast, and we will give them VIP treatment, so we will go out of their way to try to help them out.

 

Andy Splichal

Well. That's great. Well, thank you. I will put that in the show notes. Now. Anything else you would like to add before we wrap it up today?

 

David Perry

No, that's it. This is this. This has been fun.

 

Andy Splichal  38:23  

Well, this has been great. Thank you so much for joining us.

 

David Perry  38:27  

No problem. Thank you. 

 

Andy Splichal  38:29  

All right, well for listeners. Remember if you liked this episode, please go to Apple podcasts and leave an honest review. And if you're looking for more information regarding Carro or connecting with David, you will find the links in the show notes below. In addition, if you're looking for more information on growing your business, check out our all new podcasts Resource Center available at www.makeeachclickcount.com we have compiled all the different past guests by show topic and included each of their contact information in case you would like more information on any services I have discussed during previous episodes. Well that's it for today. Remember to stay safe, keep healthy and happy marketing and I will talk to you in the next episode.