Growth Strategies Episodes

Podcast Episode 236 of the Make Each Click Count Podcast features Shaheen Samavati, the co-founder and CEO of VeraContent, a multilingual content agency specializing in crafting compelling content tailored for international audiences. With a rich background in journalism and corporate communications, Shaheen shares her journey of founding VeraContent and delves into the intricacies of localization, the significance of maintaining brand consistency across diverse markets, and the roles AI play...

Podcast Episode 235 of the Make Each Click Count Podcast features Dana Lindahl, founder of Legendary Podcasts, a company that helps B2B brands secure top podcast placements to share their expertise and generate leads. Dana brings his expert insights into how podcasting can not only expand your audience but also establish your authority and generate valuable leads. We'll uncover why podcasting stands out in the digital landscape, the common pitfalls to avoid, and the debate on whether to guest...

Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abis, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard of 2%. Abis explores their company's innovative use of technology, including AI for review v...

Podcast Episode 197 of the Make Each Click Count Podcast Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throughout this episode, he shares invaluable insights on evolving strategies for success on Amazon, highlights the importance of differentiating products, and e...

Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards. Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisition metrics. Join Andy and Kaleb as they uncover quick wins to improve average order value and lifetime customer value and discuss the importance...

Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler, the Founding Attorney at EmergeCounsel. Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses. With a fascinating look into the world of building relationships with entrepreneurs, Steven not only shares his passion for helping businesses...

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews. Ayat shares a treasure trov...

Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize their cash flow. Matt provides real-life examples of how his team has helped companies overcome financial challenges and offers practical advic...

Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more. In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect their products and brands, from the frontlines of their online platforms to the global marketplac...

Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting. Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insi...

Podcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour. Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don’t pay. In this episode, Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion. They talk about when to start testing and the importance of analytics and how to properly use it. An...

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base. Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visi...

Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye, the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing. Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients...

Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty. Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on how companies could improve ...

Podcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth. Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of emai...

Podcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies. Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer lifetime value. In this episode, Andy shares the importance of understanding the target audien...

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results. Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the ef...

Podcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku, the founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google. In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their clients' content. Throughout the episode, Andy and Olu discuss why focusing on SEO is important in...

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping. Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust. Listen to Sarah's thoughts on making it right with a customer if...

This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of. Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions. Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe. Find out some effective ways to entice customers into signing up for subscriptions and some o...

This episode features Nachman Lieser, the founder of Connect Books, a bookkeeping company currently generating over half a million in yearly revenue with just 3 employees based on the belief that spreadsheets suck. Nachman shares he discovered that there was a market need for what he offers. He discusses what their software provides that will affect growing their clients’ companies. Listen as Nachman shares about how their tool is different and as he talks about the most important things to be...

This episode features Daniel James, the CEO of mint performance marketing. He has been involved in the digital landscape since 2004, where he has led digital strategy at companies including MySpace, AOL, Turn, Kraft, and Disney. Today, he is leading the world's leading social media and e-commerce group. Daniel shares how his experience provides him with knowledge for marketing today. Listen to some of the biggest mistakes that Daniel sees companies make initially with their online marketing. H...

This episode features Cameron Messick, the head of Amazon marketing at True Online Presence. He’s here to discuss today's topic which is Secret and not-so-secret tips to increase your sales on Amazon. He recently wrote an eBook titled 10 Things Every Amazon Seller Should Know that is available at no cost. Cameron shares what Amazon uses to decide in what order to list products for different searches. He talks about the different ways that a company can increase how many times their products are...

This episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients. Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own. Andy and Marin discuss regarding conversion rates between videos and static images and the types of products f...