Improving Customer Experience Episodes

Podcast Episode 234 of the Make Each Click Count Podcast features Thomas Lalas, a fractional CMO who collaborates with various e-commerce brands, including several nine-figure powerhouses, helping them achieve sustainable growth through retention and referral marketing. Andy and Thomas engage in a thought-provoking discussion about how to transform one-time buyers into lifelong customers. Discover the importance of retention marketing, understand customers' objections, and learn the strategie...

Podcast Episode 231 of the Make Each Click Count Podcast features Helen Maidre & Helen Paas, the founders of H2 Resolve, an expert consultancy focused on transforming customer support from a cost center into a true growth engine. With their extensive experience, they share insights on effective hiring strategies, the rise of remote work, and the integration of AI in customer support. The Helens also dive into the importance of impactful support audits, cost-effective training programs, and st...

Podcast Episode 229 of the Make Each Click Count Podcast features Jim Harenchar, CEO of Response Marketing Group. With over 35 years of experience, Jim's firm has been pioneering data-driven marketing across sectors like financial services, tourism, and healthcare. In this episode, they uncover how leveraging customer data can enhance marketing performance, boost engagement, and drive revenue growth. From developing proprietary ad tech solutions to transforming destination marketing strategie...

Podcast Episode 221 of the Make Each Click Count Podcast features Suri Singh, the Head of Loyalty at Emirates National Oil Company in Dubai. Suri has been a driving force behind the groundbreaking YES Rewards program, which is the first fuel rewards program in the UAE and has garnered accolades for its innovative approach. With a 15-year career spanning industries like banking, advertising, fashion, and oil and gas, Suri brings a unique perspective on customer engagement, loyalty, and the pow...

Podcast Episode 220 of the Make Each Click Count Podcast features Mike Robinson. Mike, a board executive at Vista Outdoor and former EVP at Macy's, played a pivotal role in expanding Macy's e-commerce operations and now focuses on advising startups with an emphasis on sustainability. Mike' shares about his journey, the innovative initiatives of his platform, the Eighth Notch, and how it's revolutionizing delivery logistics by synchronizing shipments to reduce carbon footprints. Learn how sust...

Podcast Episode 211 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His company, Ducky.ai, offers innovative tools that integrate with platforms like Slack, Notion, and JIRA, empowering support agents to find the correct in...

Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.22 for every dollar spent on advertising. Join Andy as he dives deep with Max into key strategies and principles critical to achieving consistent bu...

Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company. Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing products outside the US. Refael will share his knowledge on the importance of selecting the right logistics partner and the vital aspects of shipping pr...

Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses. Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key factor behind achieving such a quick turnaround time. She empha...

Podcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento. Discover how smart personalization can supercharge your Google Ads campaign, leading to improved conversions and increased time spent on your website. Csaba and Andy unveil how AI-generated elements can revolutionize your s...

Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses. Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-commerce and the battle between single-page and multi-page checko...

Podcast Episode 156 of the Make Each Click Count Podcast features Chris Sullivan, the co-founder and executive technical director at Kworq. He co-founded Kworq because they found that the narrative and emotion was slowly being drained out of advertising and replaced with buzzword-y technology. Chris discusses establishing brand identity that should ideally begin from day one, but the extent of development depends on factors such as market exploration and customer feedback. He shares how to av...

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value. Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model. Ben shares what makes for a successful subscription and what somebody needs to thi...

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping. Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust. Listen to Sarah's thoughts on making it right with a customer if...

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers. Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience. Eric discusses how a retailer can get started with creating th...

Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan shares about DropFunnels - what it is and who would use it. Find out how DropFu...

This episode features Monica Sharma-Patnekar, an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale-& start-ups. Find out what is the purpose that drives Monica to be a purpose-driven marketing and strategy professional. Listen to the factors that she feels are important for a company not just to survive, but thrive...

This episode features Matt Edmundson, the CEO of Aurion Digital. As an eCommerce entrepreneur, his sites have generated over $75m in worldwide sales. Add to that, as a Coach his clients have combined sales of over another $100m. In addition, he is the host of The eCommerce Podcast. Matt defines what customer-centric is and why is it so vital. He shares where he sees being a customer-centric brand fitting into the whole conversion puzzle. Listen to Matt as he discusses how a website can determin...

This episode features Brandon Amoroso, the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development. Brandon shares how his GenZ mindset translates into an advant...

This episode features Adam Pearce, the co-founder and CEO of Blend Commerce, an eCommerce Customer Experience Agency. He and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit. Adam defines what it means by creating a memorable customer experience and shares how providing a great customer experience correlates to increasing customer lifetime value. Adam discusses how they do tracking, implementation, ...

This episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. Listen as Saksham defines what is interactive content and why he thinks companies should use it. Discover the top ways that e-commerce websites are using interactive content to improve the user experience. How does interactive, personali...

This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business. Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for cli...

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz. He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation. He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study. Episode Action Items: To find more information about Gen, email gen@prehook.com and visit www...

This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses. Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base. Refer...