Exploring The DropFunnels Marketing Platform With Jordan Mederich

Andy Splichal 0:00

Welcome to the Make Each Click Count podcast. This is your host, Andy Splichal. We are happy to welcome this week's guest to discuss today's topic which is exploring the DropFunnels marketing platform. Today's guest is the founder of one of the fastest growing marketing platforms online DropFunnels, garnering attention from top entrepreneurs and marketers alike. DropFunnels is the world's first and only tech free platform to easily build your entire website, blog sales funnel, SEO powered blog courses and more. Built on the world's most powerful and fast infrastructure WordPress. A big welcome to Jordan Mederich. Hi, Jordan.

Jordan Mederich 0:39

Glad to be here. Thanks, Andy.

Andy Splichal 0:41

Yeah, we're glad to have you I gotta admit, DropFunnels, it's a bit different topic for for the show. Usually I have subjects more in line with with online advertising, in particular, e commerce online advertising, but, but DropFunnels kind of hit a chord with me. So tell me a bit more about drop, drop funnels? What it is and who would use it?

Jordan Mederich 1:03

Yeah, sure. So it's, it really was an answer to my own problem, which, you know, several years ago, I was doing direct response marketing, sales funnels and building sites and offers online. And the biggest problem is there's there's an infrastructure and a psychology element to anyone selling things online. So anyone here I'm sure you'll, if you're an E commerce, you'll probably use, you know, Shopify, for example. Or you might use a sales funnel builder. And I was doing all that I was connecting WordPress, which has a extremely powerful infrastructure powers 34% of the entire Internet. And it has, it's one of the number one ranking factors for Google to get organic traffic. So very, very powerful. But it didn't have the psychology, right? It's difficult, it can be difficult to use the, its technical, you gotta be a designer, or, you know, figure out how to duct tape all these things together. Whereas sales funnels in knowing how to kind of architect a buyer flow or a user journey throughout buying one to multiple products, or even getting high ticket calls, you know, booked on your calendar through a sales funnel. All of that was really difficult on WordPress. So I ended up combining these two different worlds of individual platforms. So if you almost imagine it's kind of like click funnels, plus Kajabi plus Pipedrive, plus, Wordpress, they all come into one little place and build an entire tech free and code free infrastructure to to grow your business online.

Andy Splichal 2:32

So you had mentioned e-commerce websites on Shopify, but there are a lot of them on WordPress as well, using WooCommerce for their checkout. Do you have any e commerce customers who use DropFunnels as well?

Jordan Mederich 2:48

Yeah, so we're technically not a competitor to Shopify, or WooCommerce, we don't really focus too much on the shopping cart functionality, there's really two different distinctions. When it comes to selling products, there's either the shopping cart, right where people add all their stuff into a cart, and then checkout at the end, there's sales funnels, typically, you would buy one particular product, and then it'd be up sold additional products, post purchase, but with a single click. So what we see and I guess a good example, this is, you know, I have some friends who are using Shopify or you know, some will use WooCommerce, for example. But with that shopping cart functionality, they wanted to increase the average order value, because you're kind of left at the whims of the buyer, the customer is going to have to choose which products need to go in all into their cart, and you hope that they check out. Whereas a sales funnel, lets you partner with the path of least resistance, and sell a singular product with really unlimited upsell and cross sell opportunity throughout that buying sequence. So you can get you know, if you're doing like a physical product, for example, I've got I've got a friend who does ecommerce and, and he sells targets like shooting targets on Shopify. And so right now, they've moved over to using a a sales funnel on drop funnels, selling the exact same thing. But instead of you know, being in Shopify is obviously very powerful for what it is that it does, but it's really hard to add upsells or downsells cross sells. And it kind of gets pretty clunky, at you know, to turn Shopify into a sales funnel platform. So instead selling those products through sales funnel can actually significantly increase average order value.

Andy Splichal 4:30

Interesting. How because I know there are some stuff you can add to add some of that stuff to Shopify, but the more the more stuff you add, the slower the website comes. How do you find for this, you know, your friend who's selling the targets? How is the speed the site speed, like for him what he's using compared to the website for Shopify?

Jordan Mederich 4:57

Sure. So there's a lot of factors when it comes to site speed. But obviously it plays a very critical role in, in increasing conversions, especially to pay traffic organic, you know, if someone finds you organically, they can sometimes be a little bit more forgiving. But when someone clicks over from an ad to your site, it doesn't need to load very quick. In fact, in fact, Dan Wilkinson, who is one of the foremost experts on PageSpeed, does some really detailed analytics on on all these factors, all these metrics where speed really matters a lot. And he's found that for every, for every time for every second, your infrastructure takes to load, you can be losing 10% of your audience. And Amazon has done similar tests, you know, almost every platform on the planet is trying to get things to load much, much faster. And there's a lot of factors that can go into that. As you mentioned, adding a lot of things to it, having tons of images, tons of videos, external scripts that you might be adding into the page. But generally, when it comes to drop funnels versus nearly any other platform, our pages load extremely quick. So we invest heavily in fast infrastructures. And specifically, the biggest difference comes when you're using other other sales funnel platforms, kind of like click funnels, or others that your page might load in 510, we've seen pages take 28 seconds to load, we'll take that exact same page, build it into rebuild it into drop funnels and get it to load in under three seconds. So again, there's a lot of methods that you can do to to improve your page speed and your conversion rates as it relates to page speed. But overall, I think the infrastructure that you're on, it really does matter. And it's probably the the best starting point. It's kind of like that parable of the house of the rock and house versus house on the sand right? I mean, the when a storm comes the house on the sand is going to be blown away. So you can't just put you know boards up and you can polish it as much as you can to make it solid but a better fit we just to build your house on rock.

Andy Splichal 6:58

You know, you mentioned Click Funnels and let's let's start there. Why did you name the company DropFunnels? It's so close to click funnels? And does that cause any confusion?

Jordan Mederich 7:12

Yeah, I've never been asked that on podcast interesting. So it will the domain was available. So that helped. And also the original slogan was drop it in, launch it out. So the whole point was about dropping in pretty much ready made funnels. So for example, we've got a huge library of ready to go funnels based on different industries. So if you're in chiropractic, if you're you know, in accounting, if you're selling a course, we've got all these done for you funnels ready to go. So you can click a little button that drops it in, and you can launch it out to get moving as soon as possible. In hindsight, I probably would have named it something a little bit differently. You know, there's a lot of comparisons to draw. And I have nothing bad really to say about, you know, Russell and what he's achieved, he's seen some incredible success. Now for us, we just like to do things a little differently.

Andy Splichal 8:06

So how is DropFunnels different from from the competition? What are you doing different?

Jordan Mederich 8:13

Well, first of all, building it on WordPress, we're the only infrastructure of its kind that makes it completely tech free. So there's no plugins, there's no themes, no updating, no servers, no hosting, or tech. So that helps a lot. And I think from kind of a community aspect, we really are much more intimate, it's much a much more intimate environment, a lot of people will, they'll come I like to say that they like to come for the PageSpeed and then stay for the good support. We have a Slack channel and also a ticketing system where our technicians really go above and beyond to help people achieve what they're looking to achieve. And, you know, we're iterating really quickly as well. And because we're, you know, a much more lean than some of the bigger tech setups, we're able to implement things a lot more quickly. So there's a lot of small reasons but our I think our biggest thing is our focus on our customer.

Andy Splichal 9:08

Now one reason many are hesitant to make a change with with the software is not willing to invest the time to learn that new software. Right. Now, you had mentioned that you're tech free. What does that mean? And what is the learning curve? Like for somebody to start with drop funnels?

Jordan Mederich 9:28

Yeah, great question. So if you're, if you're coming from having built sales funnels in the past, it's going to be a very smooth process for you. If you're brand new to the internet, and you've maybe never made a sale, or you know, it's just it's the same thing as almost any platform, there's going to be a little bit of learning curve finding out where things are how things function, and of course it got some great videos and tutorials but I think that from a grander ethos perspective platforms it's this catch 22 Is this dichotomy between you want to be powerful, and full featured, but you also challenge are challenged with ensuring that it's understandable natively to someone. So what we'll see is a lot of a lot of people will come into the platform, and they won't check any articles or any videos, and then just start kind of clicking around to kind of Intuit. So we have to kind of chase that down is to partner with what people would instinctively do. It's impossible to encapsulate all all users from that perspective. But yeah, there's absolutely a learning curve with any platform that that has power, right, and has multiple features that can all work together. But I always tell people, just you start off with the thing that matters most to you, maybe it's sales funnels, maybe you want to build a website or blog, just kick off with that. And then as you start to develop it, within your first couple days of just using the software fairly regularly, you'll eventually get to a point where it clicks, and then you realize, oh, man, now I don't really need to go anywhere else.

Andy Splichal: 11:04

Now, do you have a favorite success story of somebody who's come over to you guys that you could share?

Jordan Mederich: 11:10

Yeah, boy, there's a lot of them, we have a whole page full of testimonials, and very, very proud of those wins. You know, one of the most important things is, is we keep data privacy very secure. So we don't actually track any of the the movement or usage of of users. So there are actually other platforms that are a little bit more invasive, and might actually pixel your customers to market to them. So we don't do we don't do any of that we don't sell people don't sell your data, we don't sell your customers data, we don't do any of that. So we really only know the success stories of those who have come forward and said, hey, just here's my experience, feel free to share. But I think some of the biggest wins have come through those who are are focusing in on high ticket offers. So if you happen to come into our infrastructure, we've got lots of consultation, connectivity, and our ability both on the platform side to make things fast. And if we happen to be building a funnel for you to make sure that it looks good, and making sure that it has rank ability factors. Those are all important, but I think for for scalability, the people who win the most are those who take some of our advice around restructuring your offer to be more compelling, or to scale your operations in a way that helps you to set your time free, but also helps your company to expand. So lots of individual stories, but I'm just I'm just as excited for someone who makes their first $100 sale as I am for someone who makes a million dollars in a month.

Andy Splichal: 12:45

So what are most of your customers selling with your platform?

Jordan Mederich: 12:51

Yeah, so there's others courses, for example. So I was using, like LearnDash, and you know, a couple of other LMS platforms in the past. And so we architected our courses to be really powerful, you can customize the journey throughout. And so a lot of people are selling courses, either at low ticket or high ticket prices, or consultation, coaching style services. So consultants and coaches, experts, speakers, authors, it's really anyone who's selling their expertise online is kind of our zone of genius. Where everything is done, done entirely online.

Andy Splichal: 13:29

So if you had a crystal ball, we're talking to informational marketing, where where do you see it going in the next 1218 months?

Jordan Mederich: 13:37

I think we're gonna see an extremely radical change. I really do. I think the the space since we started, in fact, as of the point of this recording, tomorrow's our third birthday, so we've been doing this for three years. And it's a very competitive landscape, as they call it, a quite the red ocean. But there's not been a whole lot of innovation in this space for quite some time. And sales funnels have been around since the early 1900s. Probably before that. So it's leveraging it into technology is really has been a fairly new up and coming thing and we know that what is that? Parkinson's Law or Moore's law, one of those laws where we're technology will double in advancement every two years. So we've already seen that the technology's really developed double since we've been in business. And I think the wave of the future is very much leveraging. I think AI but not in a way that we're seeing, you know, not just an AI copywriting, but my vision for the future would be, you could literally type in Hey, build me a four step sales funnel to sell my high ticket offer in this particular niche to this type of customer. And it'll spit out the pages that design the full funnel flow, the follow up system and it'll just build it for you. And when you'll Launch, it'll optimize it for conversions as you and you just let it go. So I think technology, lifting the burden off of entrepreneurs is going to be really the key to the future, not just not just on our platform, but I think if Shopify were to pick up some AI based conversion technology to automatically put certain items at the top of the cart, that are the highest profit or conversion rate, and to automatically optimize your store around those things, that's what I see as being the future.

Andy Splichal: 15:28

So let's play a game. Yep, for it. Of course, I think you're gonna like it. I'm gonna name one of your competitors. And you tell me why a potential customer should choose DropFunnels over that competitor?

Jordan Mederich: 15:44

Well, you're putting me in an awkward.

Andy Splichal: 15:47

See, I know you've liked this game. You're ready.

Jordan Mederich: 15:49

Okay. I'm going to be really kind though, because I have nothing bad to say about competitor.

Andy Splichal: 15:55

Kajabi?

Jordan Mederich: 15:57

Yeah, so Kajabi is very powerful. But we find that a lot of people move from Kajabi to DropFunnels, specifically, because our courses are far more flexible. And you're not really contained into a template, you're not stuck with a certain specific design. You can make every page do what you want it to do.

Andy Splichal: 16:13

Click Funnels.

Jordan Mederich: 16:15

For people who don't care about the awards, or kind of the MLM culture, and that vibe. For people who just want to get down to business and get things done. They would work well with us

Andy Splichal: 16:26

Thinkific.

Jordan Mederich: 16:29

I've never used Thinkific. So I wouldn't, I wouldn't have much comparison on that one.

Andy Splichal: 16:35

kartra

Jordan Mederich: 16:37

Kartra is good. You know, they they do have some pretty robust affiliate platforms, or affiliate marketing infrastructure. As I understand it, they may have updated things over the last little bit. But when we last tested, the Page Speed was just not acceptable for paid traffic. So unless there's a very small page, and that's one of the examples of pages being too slow for it to be very profitable and moving people from a Karta base page to DropFunnels in our most recent test drew a pretty significant increase in page view.

Andy Splichal: 17:13

Frank Kern's Rainmaker.

Jordan Mederich: 17:16

Totally unfamiliar. You'll have to fill me in on on that one. I've not heard of it.

Andy Splichal: 17:21

Yet, he's just as new. You know, he was involved with Kartra when it launched, and I think he took all of his stuff and it Rainmaker. Teachable?

Jordan Mederich: 17:31

Yeah, Teachable is big. Again, I've never used it personally. But for the same reason, there's, like LearnDash, Kajabi, probably Thinkific and Teachable, you know, these, these LMS platforms tend to be really easy to get up and running, and just to set it, but very limited in terms of design and customization if you want your customers to have a true journey based on your vision.

Andy Splichal: 17:57

So that was a fun game. Right?

Jordan Mederich: 18:00

Totally fun. Only sweating over here. So.

Andy Splichal: 18:03

So what are some of the challenges that you guys struggle with and getting results for your clients with DropFunnels?

Jordan Mederich: 18:10

Boy, it's always. So it always comes down to mindset, doesn't it? You know, if we if I, if someone were to come in and say, Hey, how can you help me best out say, hey, we can build you an infrastructure to help you to get top ranked above all of your competition in Google? And they say, Great, what's it going to cost me I'd say it's going to take six months to get you there or three months to get you there. And they're saying, oh, that's way too long. I think it's like it's some teachable moments around what's required in a competitive landscape to achieve what, what you want to do. So we're always implementing new things that I hope helps more people to be successful. But I think, especially for people who are just starting out, we do draw quite a few people who are just getting getting started in a consultative or internet based business. And I think our biggest thing is just the mindset around really understanding your numbers understanding your metrics, your KPIs, what are you willing to spend to acquire a customer? What's your, your central? What's your your offer, or ascension model? You know, what is it that you're selling that helps you to be most successful? And then seeing that through over a span of time? Right? So for those people who have kind of like a two week turnaround, like I need to make money right now. It's usually not a very good fit, but then again, those those people aren't really successful on any platform. But yeah, we we always want to take and meet people where they are and help them to you know, take things to the next level. But the longer term output and perspective people have, the more successful they are.

Andy Splichal: 19:44

So are you offer some sort of consultative services then?

Jordan Mederich: 19:51

Yeah, so we we really have two sides so there's the software side which is like a do it yourself, you you get an account, we don't mess with you at all, you dive in You build all your stuff and run with it, which is really good for people who are, you know, interested in building their marketing systems and whatnot, themselves and will probably have some experience there. We also do have another option where we have in house done for you services. And they start at around 299 a month, where we actually build you a Salesforce, a branded blog theme, course design, and we really hope to kick off with some unique designs that would be that would match your brand and help you to get up and running as soon as possible. And then that also comes with a one on one call. As of right now it comes with a one on call with me, where I help you architect your offer for maximum benefit. We also have a Slack channel that we got, you know, hundreds of people joining in there to get advice on the marketing and, and scalability and offers and tech and all those things. So we really do try to take a consultative approach.

Andy Splichal: 20:54

Oh, interesting. Well, that's that's a huge advantage. I would think I know that Make Each Click Count University, which is my teaching platform, it's on Kartra. But I don't think they offer anything like that.

Jordan Mederich: 21:05

Yeah, I think some of these larger platforms, you know, they really want to go mass market interest, like very broad, like, Hey, here's this thing that you can go higher, you can go find someone to kind of help you if you need it, we we really do try to prefer to, to make those connections as early as needed or as requested.

Andy Splichal: 21:25

How does the fee structure work for DropFunnels? You mentioned you had two different types of service one software, one one, the more consulted?

Jordan Mederich: 21:34

Yeah, so it's really two plans, it's 99 or 299 a month. And then if, if you jump into annual plans, there's specific bonuses that that go along with that we try to comparatively were less expensive than then much of much of the market competitors. And you know, for really five or 10 bucks, difference $20 $50 isn't gonna make a huge difference to many people, but for some it does. So we try to stay both price competitive, but much more so value competitive.

Andy Splichal: 22:09

is there in communication portion of DropFunnels, email text.

Jordan Mederich: 22:15

So yeah, that's all done for our users specifically, there's what we call our pipeline section. So you can build a sales pipeline, and you can back and forth text and email to your leads and buyers, your prospects, and move them throughout a sales pipeline. We don't do any like broadcast email, auto responder type of technology. First of all, there's more than enough of those to go around. And many of them have free accounts that you can just add in on top. So when someone opts into your forms, it'll get added to your email list. So we we focus on a more one to one approach. So you can text directly to leads and kind of push people through your sales pipeline in that way. But for those who want to do mass communications, you know, ActiveCampaign, MailChimp, AWeber, Infusionsoft, all those integrates, you know, within 10 seconds of being inside of a phone.

Andy Splichal: 23:11

So I'm currently in the process of revamping and replatforming my agency website True Online Presence, and they're doing it on a WordPress platform. But could I have just done it myself on drop funnels?

Jordan Mederich: 23:27

Depends on how much design you're looking to implement. I see that there is a big difference between someone who does not have a design eye and they try to implement that versus someone who does have a design eye and they do it themselves. I think that it's a very specific skill set, especially to make a website that can convert, right, I'd say the biggest and best advice I can give you is instead of building a website, you should really build what I call an authority funnel. So websites tend to have 100 different pages, there's links all over the place, and leads end up dropping out of the bottom of the bucket because there's just holes all over it. And so instead, you can close that off by essentially turning your primary website into a funnel. So it looks like a website kind of operates like a website, except for there's not a million links or distractions instead of pushes people directly to either buy from you or become a lead directly from the homepage. So regardless of what infrastructure you're on, just make sure that you're following best practices for for conversions, make sure you've got strong calls to actions, a strong offer right on your website, our website, dropfunnels.com is built on drop funnels as well. We use our own software to sell our software. So

Andy Splichal: 24:43

it's always a red flag if that's not if that's not

Jordan Mederich: 24:45

That's not always the case, by the way. So you can you can do technology lookups you'll see that some platforms do not do that. But But yeah, just having a really clear call to action that looks and feels like a website, but the primary focus is to get people directly into your pipeline. To start to push them through your funnel, to maximize every click, because I mean, whether you're paying for it, or you're earning it through organic traffic, you know, if I could 10x your current conversion rates, you could, you could 10x decrease how much you're spending on paid ads and still get the same output, just by improving your your infrastructure and making sure that your website converts people to where you want them to go.

Andy Splichal: 25:23

So who is the perfect client? For drop funnels? If they're out there listening they should absolutely go www.dropfunnels.com. And look it up?

Jordan Mederich: 25:36

Yeah, I'd say probably the, I'd say the most successful are people who have maybe built a sales funnel in the past, or they are they already have an existing business, I would say. So anyone who's selling consultative or expert type of services, maybe you're at five at the low side, five or 10 grand a month, that's a really good time to start building some automation and systems sales funnels and start to get yourself ranked and set up online. And above. So if you're at five or 10 grand a month selling your expertise or courses, online, it's a great fit. For those who are just kind of getting started off, you just need to give yourself some grace, and a little bit of time to to implement to build things to validate an offer, and to get customers, you know, coming your way.

Andy Splichal: 26:24

So if you're just starting, would you still recommend come to DropFunnels? Or should they go somewhere else?

Jordan Mederich: 26:31

Well,it does open up a tiny can of worms, so I can crack it open here. And and I think it's much more an ethos question than anything else. I frankly, if you're just starting out, you probably don't need a sales funnel on any platform period. I mean, you need to, in my opinion, you need to start knocking on doors, you need to start validating whether a market actually wants the offer that you're selling. So and by validate, I mean, actually get credit cards collected by get cash in hand, and validate that people actually want it then you can go amplify, right? So websites, sales funnels, any online automation, those are amplifiers to your offer. So if you're zero revenue right now, you don't need to, as Dan Martell calls it he's like calls it the bullet train or the like a speeding bullet train, he's like, you can go out and you can spend years constructing that train, you can build the whole thing. And then it's going to take you years and millions of dollars to go build this thing, before you even push the green button to go. You know, or you can jump on with a hook is how he explains it. And as the bullet train is running by you, you throw your hook on it to jump on board. Essentially what that means is like building this huge infrastructure with all these funnels and all this, all this stuff is very much an amplifier. But anything times zero is zero. So instead, partner in with the with the marketplace, find out what it is that they actually want, what are their main desires to sell it to them to validate it, then you can go out and increase your sales and conversions much more specifically with automation and systems.

Andy Splichal: 28:15

And how can an interested listener learn more about working with you?

Jordan Mederich: 28:19

Yeah, so dropfunnels.com is our main site. As we've mentioned, if anyone is has gone this far through the podcast, they're probably quite interested. So if anyone has any questions for me specifically, or if I can encourage you in some way, my personal email is jordan@dropfunnels.com. And we'll be happy to have whether it's with us or with someone else kind of miracle on 34th street type of methodology is what I believe in. So if I can point you in the right direction connects you to agencies connected to people who can help or consultants to help you scale I'd be happy to do so.

Andy Splichal: 28:53

Well, this has been great. Is there anything else you'd like to add before we wrap it up today?

Jordan Mederich: 28:57

No, not at all. This was a this was both challenging and fun. That game especially boy.

Andy Splichal: 29:04

Awesome. Well, thanks again for joining us today, Jordan.

Jordan Mederich: 29:07

My pleasure.

Andy Splichal: 29:08

For listeners remember if you liked this episode, please go to Apple podcasts and leave us an honest review. And if you're looking for more information on drop funnels or connecting with Jordan, you'll find the links in the show notes below. In addition, if you're looking for more information on growing your business, check out our podcast Resource Center available at podcast.makeeachclickcount.com. We have compiled all of our different past guests by show topic and included each of their contact information in case you would like more information on any of the services I've discussed during previous episodes. Well that's it for today. Remember to stay safe, keep healthy and happy marketing, and I'll talk to you in the next episode.