Video Advertising Episodes

Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform. Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video conten...

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing. In this episode, Skip shares tremendous insights into his business model, which includes ...

Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue. Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising effort...

This episode features Chris Knudsen and Dan Bishoff, two of the members of the founding team at Purple Mattress where they took the company from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. These days, they run Stoic Yeti, which is considered the leading direct-to-consumer agency, with a focus on paid ads. They have generated over $2B+ in DTC revenue, for brands like Casper and Harley-Davidson. Chris and Dan share why they believe video ads are...

This episode features guest Caleb Maxwell of Hebron Films. Discover why all businesses should be using some form of video within their business and how a business can figure out exactly what type of videos they need for the 'biggest bang for the buck'. Worried about the costs of creating a video? Then, you need to focus on the ROI of videos and how to determine if videos are providing a profitable return on investment. This episode also explores the different metrics including engagement which a...

This episode features guest Travis Chambers. A chief media hacker, Travis is the Founder of Chamber Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million-dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest. Find out how it is possible to run and grow a successful marketing agency while working 4 days a week and still balancing life and wor...