Episodes

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value. Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model. Ben shares what makes for a successful subscription and what somebody needs to thi...

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping. Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust. Listen to Sarah's thoughts on making it right with a customer if...

This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%. Dominic defines digital marketing and how it works in conjunction with the overall marketing plan. Dominic ex...

Welcome back to another episode of "Make Each Click Count"! In today's episode, our host Andy Splichal is joined by the talented Mark Meyerson, as they dive deep into the world of Google Ads. They discuss the importance of setting up your Google Ads account both technically and conceptually, and why having a well-defined strategy is crucial for success. Mark highlights the common mistakes many businesses make when jumping into Google Ads without proper planning, and emphasizes the significance of considering the business itself and how it can best utilize Google Ads. From targeting the right audience to allocating the appropriate budget, they share valuable insights on how to make your campaigns effective and profitable. But that's not all! Mark also unveils an all-new Podcast resource center and shares details about his comprehensive Google Ads course. From beginner to advanced levels, this course covers everything from campaign setup to advanced strategies like setting up expe…

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers. Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience. Eric discusses how a retailer can get started with creating th...

Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan shares about DropFunnels - what it is and who would use it. Find out how DropFu...

This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of. Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions. Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe. Find out some effective ways to entice customers into signing up for subscriptions and some o...

Brian Barna is a well-rounded executive with an MBA and over twenty years of professional experience. His career focus is on SEO, digital marketing strategy, and helping his team and others grow. His goal is to be a positive, empowering force for anyone with whom he interacts and does business with. Brian defines digital marketing and what digital marketing strategy entails. Listen to Brian as he discusses who should be taking his course to become certified in digital marketing and what pe...

This episode features Nachman Lieser, the founder of Connect Books, a bookkeeping company currently generating over half a million in yearly revenue with just 3 employees based on the belief that spreadsheets suck. Nachman shares he discovered that there was a market need for what he offers. He discusses what their software provides that will affect growing their clients’ companies. Listen as Nachman shares about how their tool is different and as he talks about the most important things to be...

This episode features Monica Sharma-Patnekar, an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale-& start-ups. Find out what is the purpose that drives Monica to be a purpose-driven marketing and strategy professional. Listen to the factors that she feels are important for a company not just to survive, but thrive...

This episode features Daniel James, the CEO of mint performance marketing. He has been involved in the digital landscape since 2004, where he has led digital strategy at companies including MySpace, AOL, Turn, Kraft, and Disney. Today, he is leading the world's leading social media and e-commerce group. Daniel shares how his experience provides him with knowledge for marketing today. Listen to some of the biggest mistakes that Daniel sees companies make initially with their online marketing. H...

This episode features Cameron Messick, the head of Amazon marketing at True Online Presence. He’s here to discuss today's topic which is Secret and not-so-secret tips to increase your sales on Amazon. He recently wrote an eBook titled 10 Things Every Amazon Seller Should Know that is available at no cost. Cameron shares what Amazon uses to decide in what order to list products for different searches. He talks about the different ways that a company can increase how many times their products are...

This episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients. Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own. Andy and Marin discuss regarding conversion rates between videos and static images and the types of products f...

This episode features Carl Weische, CRO-Expert and co-founder of ACCELERATED where they specialize in accelerating the growth for D2C-Brands by unlocking the power of CRO and A/B-Testing. His agency works with fast scaling 7-10 figured D2C brands. Carl discusses how conversion happens and the tool that he finds useful when converting. He also shares what are some of the KPIs that a store owner should be reviewing after the holiday season and the multitude of programs they are using for tracking...

This episode features Yulia Blinova, founder of Zignify. She’s here to talk about how you can successfully source products that will sell and how you can use these products to begin or grow your online business. Yulia discusses the people commonly looking to source products, what the right products are, and supply chain issues. Listen as Julia shares what she thinks about sourcing products and if it is still a viable option for being successful online. She shares how she and her husband origin...

This episode features Josh Dittrich, an Amazon Growth Expert and author of the book Aggregator Navigator. This guest built, grew, and sold his Amazon brand for $10 million in less than 6 years with zero investors and is here to share how you can do it too. Josh discusses a couple of factors that lead to him being able to grow a brand to such a large sum in such a relatively short period of time. He shares sending traffic to amazon from the website, buying another e-commerce business for 750,000...

This episode features Travis Zigler, a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. They have used the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Specializing in Amazon PPC, he is here today to talk about increasing Amazon sales and how to increase your brand's clout. Travis shares making the change from optometrist ...

This episode features Matt Edmundson, the CEO of Aurion Digital. As an eCommerce entrepreneur, his sites have generated over $75m in worldwide sales. Add to that, as a Coach his clients have combined sales of over another $100m. In addition, he is the host of The eCommerce Podcast. Matt defines what customer-centric is and why is it so vital. He shares where he sees being a customer-centric brand fitting into the whole conversion puzzle. Listen to Matt as he discusses how a website can determin...

This episode features Alexej Pikovsky, the founder of Alphagreen Group. Alphagreen is a digital house of Health and Wellness brands. With over 15 VC-backed startups/scaleups, Alphagreen uses a long-term mindset, favoring strategies such as SEO & acquire profitable brands and scaling them to enter new geographies and unlocking new growth channels. Alexej discusses why they focus on long-term strategies such as SEO, rather than shorter-term, mediate client acquisition strategies such as Google pa...

This episode features Tim Bucciarelli, Director of Engagement at IronPlane. IronPlane is an eCommerce agency helping businesses with platform design, development, and digital marketing. He is passionate about helping businesses discover and implement new technologies. Tim shares what should a company consider and some of the biggest mistakes a company makes when choosing an E-commerce solution. Andy and Tim talk about the major players, the advantages, and some of the most important aspects of...

This week features Paul Rafelson, the Founding Partner at Rafelson Law Firm, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In addition, he is the Founder of the Online Merchants Guild (OMG), a trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers in a position as an Executive Director. Finally, he also was the ...

This episode features Brandon Amoroso, the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development. Brandon shares how his GenZ mindset translates into an advant...

This episode features James Scherer, the VP of Strategy at Codeless. Through his work with Codeless, he has helped companies such as Monday.com, AdEspresso, Freshworks, HotJar, and dozens more SERP-topping SaaS & affiliate brands dominate their page one positions through content and backlink profiles. James talks about content marketing and why he thinks small businesses don't actively do it. He shares what tools they are using to find keyword terms on what they’re creating the content around. ...

This episode features Steve Sims, dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, He is the best-selling author of the book "BLUEFISHING - The Art of Making Things Happen”; he is the host of The Art Of Making Things Happen podcast; he's a sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard–twice! Steve shares the underlying theme for his message when speaking at events and where he feels the biggest oppor...