Episodes
Communicating With Customers During The Holidays with Stephen Carl of…
In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement. Discover how you can stand out from your competitors by implementing SMS (text) and Messenger (Facebook...
Taking Advantage of All Available Technology – At A Discount With Chr…
In this episode, Andy interviews Chris Schelzi from AppSumo. AppSumo.com offers substantially discounted apps through their partnerships with developers throughout the world. Chris walks listeners through the origin behind Ap...
The Importance of Creating Your Daily Routine
In this episode, Andy discusses the importance of creating and honoring a daily routine. He shares his daily routine as well as his keys and thoughts regarding time management and setting goals. Some of the resources shared d...
What You Need To Know About Google Removing Keyword Transparency For …
Google recently released an alert that they plan to change their Search Terms report to only show keywords that are searched by a “significant number of users”. In this episode, Andy discusses what this means for advertisers ...
Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ …
In this episode, Andy discusses the perks of being an official Google Partner agency including the rewards that Google offers. In addition, to what Google offers (more interesting to advertisers) is for why they offer. Discov...
Just Selling Products Will NOT Inspire Loyalty
In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commodities. Pulling on concepts from the book Start With Why by Simon Sinek, this episode provides a ...
Importance of Adding Unique, Fresh Content To Your Website with Don S…
In this episode, Andy discusses the importance of adding unique, fresh content to your website with brand journalist, Don Simkovich. Don Simkovick is a freelance brand journalist for www.DonSimkovick.com. From a media backgro...
Running Your Business In A Pandemic with Michael Levine
Curious what the man dubbed the 'America's Branding Expert' by CNN has to say about running your business during a global pandemic? Prepare to find out and how discover how you can use his advice during these turbulent times....
The Formula For Successful Advertising
In this episode, Andy takes a deep dive into the steps involved using Marketing ROI. Marketing based on ROI (return on investment) breaks down into four actionable steps: track, measure, test and repeat. Discover more about e...
Great Is Not A Goal – Especially When It Comes to Conversion Rates
In this episode, Andy references Steve Sims' book Bluefishing - The Art of Making Things Happen. A major point of the book is that great should never be a goal and your goal should be to strive to be better today then you wer...
Protecting Your Google Spend From Fraudulent Clicks with Neil Andrew …
In this episode, Andy is joined by Neil Andrew from PPC Protect. Listen to discover exactly what click fraud is and how you can use PPC Protect to save money inside your Google ads budget by eliminating fraudulent clicks. Als...
Amazon - The Call of The Sirens
Are you currently listing or thinking about listing your products on Amazon? Wondering whether you are simply handing your customers over to Amazon? Wondering if you should continue to advertise using Amazon? Tired of Amazon'...
Beware of The Phone Call From Google
If you are advertising using Google, you will likely at some point receive a call from a Google representative. In this episode, Andy discusses the true motivation of calls behind those friendly Google Account Strategist and ...
Focusing On Your Current Customers Is Key To Long-Term Business Succe…
In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships. Through his recent experience, you can glimpse the value of a long-term customer. In addition, this episode deta...
Discussing Search Solutions With Your Store Wizards, Don Cole
In this episode, Andy discusses the benefits of using a 3 rd party search tool with Don Cole, the owner and operator of Your Store Wizards. Discover how including a 3 rd party search tool can help increase your conversion rat...
Acres of Diamonds With Craig Valine
In this episode, Andy discusses marketing strategies with marketing performance strategist and founder of EMP Alliance, Craig Valine. Craig Valine focuses on enhancing marketing performance getting his clients better results ...
Wrangling Up Your Customer Lifetime Value
When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid ad...
Differences Between Using Google Ads For Ecommerce vs. Professional S…
Andy discusses using Google Ads for Professional Services with the founder of Inbound Revenue, Mark Kelly. There are subtle yet significant differences and within this episode two SEM agency owners discuss what those differen...
Resuming Paid Advertising After COVID
Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns. I’m excited to...
It Starts With A Single Step
An introduction to the Make Each Click Count Podcast and host Andy Splichal. Discover how starting to advertise using Google Ads is like the jack black newbie who first goes to Las Vegas.