Optimizing Your Results Episodes

Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecedented precision. Kausambi shares her journey from working with Walmart Labs to creating Mason and reveals how their AI engine seamlessly integrates ...

Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform Tik...

Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses. Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key factor behind achieving such a quick turnaround time. She empha...

Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue. Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising eff...

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base. Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visi...

Podcast Episode 150 of the Make Each Click Count Podcast features Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines. In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience. She discusses the importance of understanding the user's context...

Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye, the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing. Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients...

Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty. Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on how companies could improve ...

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping. Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust. Listen to Sarah's thoughts on making it right with a customer if...

Welcome back to another episode of "Make Each Click Count"! In today's episode, our host Andy Splichal is joined by the talented Mark Meyerson, as they dive deep into the world of Google Ads. They discuss the importance of setting up your Google Ads account both technically and conceptually, and why having a well-defined strategy is crucial for success. Mark highlights the common mistakes many businesses make when jumping into Google Ads without proper planning, and emphasizes the significance of considering the business itself and how it can best utilize Google Ads. From targeting the right audience to allocating the appropriate budget, they share valuable insights on how to make your campaigns effective and profitable. But that's not all! Mark also unveils an all-new Podcast resource center and shares details about his comprehensive Google Ads course. From beginner to advanced levels, this course covers everything from campaign setup to advanced strategies like setting up expe…

Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan shares about DropFunnels - what it is and who would use it. Find out how DropFu...

This episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what w...

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards. In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along wit...

This episode features guest Kurt Philip. Kurt is the founder and the CEO of Convertica, an agency that specializes in helping websites make more bottom-line revenue through maximizing existing customer value. Find out where to start if you want to improve your conversion rates including the one thing that is guaranteed to improve your conversion rate every time! In this episode, Kurt reveals some ideas on how to earn testimonials when starting your business and how you can use those testimonia...

In this episode, Andy discusses about an extremely useful service for any eCommerce company wishing to improve their conversion rates - 'Instant Market Feedback'. Discussing their service with Anthony Cofrancesco, this episode dives into detail on the company Pickfu including how Pickfu started, how it works and how to best use their service. Stay tuned to the entire episode to discover how you can get started running your first poll on Pickfu at a 50% discount!

In this episode, Andy is joined by Neil Andrew from PPC Protect. Listen to discover exactly what click fraud is and how you can use PPC Protect to save money inside your Google ads budget by eliminating fraudulent clicks. Also discover what happens if you are solely relying on Google to detect click fraud within your account. PPC Protect offers a 2-week free trial. In addition, listen to this episode for details on a special offer for new users.