Digital Marketing Episodes

This episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients. Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own. Andy and Marin discuss regarding conversion rates between videos and static images and the types of products f...

This episode features Chris Knudsen and Dan Bishoff, two of the members of the founding team at Purple Mattress where they took the company from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. These days, they run Stoic Yeti, which is considered the leading direct-to-consumer agency, with a focus on paid ads. They have generated over $2B+ in DTC revenue, for brands like Casper and Harley-Davidson. Chris and Dan share why they believe video ads ar...

This episode features John Shea. John is the owner of No Shame Income where he offers his email marketing automation solution as well as his blog where he shares what he has learned since 2011 where he has tried about every program known paid program to internet marketing. John shares how his experiences shaped him for what he is doing today. He discusses where he feels the biggest opportunity would be for somebody who's just starting out, and trying to figure out how they could make a living o...

This episode features AJ Saunders, the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. In addition, he has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio. Listen to AJ as he shares what brand identity is and why it’s important. AJ discusses what could happen to those companies that don’t focus on creating their brand identity. AJ shares his new course a...

This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers. Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why. Discover the top three mistakes Fred sees advertis...

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz. He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation. He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study. Episode Action Items: To find more information about Gen, email gen@prehook.com and visit www...

This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads. Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook. Konstantinos discusses some of the best indicators that a Facebook campaign is going to be...

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast. Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic. In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website. Ja...

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedb...

This episode featured guest is the CEO of Modo25 and Ask Bosco, John Readman. John is working hard to disrupt the competitive agency space by offering a supportive digital marketing service. Are you currently using an outside agency to handle your online marketing? Discover why you should consider bringing your online marketing inhouse including all the pros and cons. Discover how Modo25 works with their clients to establish their goals to scale online growth through a variety of marketing cha...

This episode features guest Jeremy Gillespie. Jeremy is a direct response marketing expert and the CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads Are you currently running paid ads or thinking of running paid ads? Then, this episode is not to be missed. Find out if your business is built to scale. How much traffic can you profitably drive to your business and how should you be doing it? Jeremy ...

This week's guest, Daniel Snow, is the founder of The Snow Agency, a performance and social media marketing agency that is disrupting the ecommerce landscape for DTC brands. Discover how Daniel scaled his DTC brands to $50 million in 3.5 years and how that lead to him starting his own SEM agency. Since beginning the Snow Agency 18 months ago, Daniel and his brother John have been able to grow the agency to 80 employees. His secret? Getting results for his clients. Learn what he is doing and ho...

This week's guest, Chase Clymer, is host of Honest Ecommerce, a weekly podcast that gives advice to growing your ecommerce business. In addition, he is co-founder of Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development and marketing decisions. Listen as Chase describes why his agency decided to exclusively specialize in using Shopify as an eCommerce platform and how Shopify can be the go-to platform for merchants including how to best optim...

This episode features Lior Krolewicz, Founder and CEO of Yael Consulting. An ex-Special Ops turned online marketing consultant shares what he sees managing paid advertising. Listen as Andy and Lior compare notes and advice on how to use paid advertising to grow your eCommerce business in 2021. Discover some of the biggest money wasting mistakes made running Google Ads and how you can avoid them. Thinking of outsourcing your PPC marketing? Don't do it without first discovering how you can elimi...

This episode features Lucas Walker of the Rolled Up Podcast Network. Discover what he considers to be the "pillars" of business and how you can use these "pillars" to grow your business. Within the episode Keys To Growing Your eCommerce Business, Andy and Lucas discuss whether your business is really logistics based or is it marketing base. The answer is both but learn why you need to consider both when growing your business. Episode Action Items: You can connect with Lucas Walker at rolledup....

In this episode, Andy discusses the perks of being an official Google Partner agency including the rewards that Google offers. In addition, to what Google offers (more interesting to advertisers) is for why they offer. Discover why advertisers should be leery of agencies and Google representatives pushing Google Smart Shopping campaigns and display advertising.

In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commodities. Pulling on concepts from the book Start With Why by Simon Sinek, this episode provides a story of an egg manufacturer that has used his reason why to connect with potential customers. In addition, this episode looks at how you can implement your defined why with the purpose to increase your sales and conversions beyond limits.

Are you currently listing or thinking about listing your products on Amazon? Wondering whether you are simply handing your customers over to Amazon? Wondering if you should continue to advertise using Amazon? Tired of Amazon's fees? In this episode, Andy explains why Amazon may be the modern-day ‘Call of the Sirens’ for eCommerce store owners. In addition, he looks at why it is so easy to list products on Amazon and why you should be better off focusing on building your own brand beyond Amazo...

If you are advertising using Google, you will likely at some point receive a call from a Google representative. In this episode, Andy discusses the true motivation of calls behind those friendly Google Account Strategist and guess what? It is not purely about helping just you with your advertising. Find out what it is like only Andy can explain you by listening to this episode. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List,...

In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships. Through his recent experience, you can glimpse the value of a long-term customer. In addition, this episode details strategies for both customer retention as well as strategies to win-back lost customers. Discover why focusing on your current customers is the key to long-term business success.

When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. There is another important advertising metric that is often overlooked, yet important to calculate when evaluating the profitability of your advertsiing. It is the CLTV or ...

Andy discusses using Google Ads for Professional Services with the founder of Inbound Revenue, Mark Kelly. There are subtle yet significant differences and within this episode two SEM agency owners discuss what those differences are as they relate to Google Paid Ads.