This episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention).
As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what works when retaining customers and why many companies overlook the importance of customer retention.
Find out what percentage most companies spend on customer retention vs. customer acquisition. In addition, this episode reveals the key metrics a company should be measuring when tracking customer retention and the three pillars of customer retention (what you say, what you sell and what you do as a company).
Episode Action Items:
If you are interested in working in learning more about the Customer Value Optimization Methodology, check out Valentin's course on Make Each Click Count University - How To Use Customer Value Optimization For eCommerce Growth
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.