Episodes

This episode features Brad Smith the founder of the SaaS agency Wordable as well as two additional PR agencies. Discover how he has created and manages a successful company while still enjoying family life Hawaii style! Within the episode, Andy and Brad discuss the importance of copy in your business. Discover what the common mistakes are when it comes to creating copy as well as tips on creating good copywriting skills. Learn what content all companies should consider producing and the option...

This episode features Lucas Walker of the Rolled Up Podcast Network. Discover what he considers to be the "pillars" of business and how you can use these "pillars" to grow your business. Within the episode Keys To Growing Your eCommerce Business, Andy and Lucas discuss whether your business is really logistics based or is it marketing base. The answer is both but learn why you need to consider both when growing your business. Episode Action Items: You can connect with Lucas Walker at rolledup....

This episode features Scott Hartley, a business strategy coach with Master Plan 4 Success. Andy and Scott discuss automating your business and how automating can free up your time as a business owner. How do you define automation? What are the keys to knowing what to automate? What are some important automations that every company should have in place? How can you get started automating your business? Scott dives into those questions and much more within this information packed episode! E...

This episode features Neel Parekh of Maid This.com. Discover how he has created a business that enables him to travel the world living the lifestyle that he wants without being tied down to a specific location. Within the episode Building and Running A Business Remotely, Andy and Neel discuss how all business success comes down to marketing. Learn lessons from the founder of Maid This.com on how you can use your marketing to improve or create your own business and start living the life that wor...

Andy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up in Amsterdam where he was separated from his family by the Nazis when he was only 3. Through his experiences including living in an orphanage, then living alone as a child on the streets of Amsterdam, he gained a unique view of health and health supplements. This experience allowed him to develop a liquid vitamin perfect for anyone from 1 to 100 years of age. Today,...

In this episode, Andy discusses coupon discount extensions with Kathleen Booth, VP of Marketing at clean.io, the market leader in digital engagement security solutions. Have you ever wondered how coupon extensions such as Honey and Capital One Shopping work or if they are increasing your sales or instead decreasing your profitability as an online merchant? This episode addresses all of those questions and more. If you are an online retailer, this episode covers what you should know when it co...

In this episode, Andy interviews business success coach, David Hestand. Have an idea for launching a product or starting a business? This episode discusses what you need to know and just as important what you need to know how to avoid. The market will tell you if you will be successful, you need to listen and David can help you do just that. Listen to some great advice on how to launch your business and why you should get started sooner rather than later. In today, working for corporate Amer...

In this episode, Andy interviews Andrew Warner of Marketing CFO. Discover how big a company you need to be to start thinking like a CFO and why having a good grasp of your financials are essentials for companies wanting to grow. Also, discover the difference between cash flow and profitability and why cash flow is not the only measurement of a successful company. Find out what numbers are critical to track and measure according to Andrew Warner, a certified accountant and digital marketing sp...

In this episode, Andy interviews Anna Parker-Naples host of Entrepreneurs Get Visible podcast and author of "Get Visible: How to Have More Impact, Influence and Income", Anna Parker-Naples. Listen as Anna explains how increasing your visibility can directly lead to having more impact, influence and income in your life and business. Discover Anna's story and what happened that lead her down the path of increasing her own visibility. Within this episode, Anna explains how businesses including eC...

In this episode, Andy interviews Jane Tabachnick about the importance of generating positive press for your business. Listen as Jane explains what is involved in earning press and what to do and what not to do when it comes to promoting your business. Discover how to properly use any press you receive and the mistakes to avoid. Jane is the founder of Simply Good Press and has been featured or quoted in, Inc, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Le...

In this episode, Andy interviews Andrew Kap author of The Last Law of Attraction Book You’ll Ever Need To Read. Listen as Andrew explains how he and many others have transformed their life in terms of how to attract and manifest money, relationships, health and success. Andrew has sold more than 50,000 copies of his best-selling book. Listen and discover what the Law of Attraction is and tips on using that have the ability to dramatically improve your everyday life. Episode Action Items...

In this episode, Andy interviews Steve Anderson, author of The Bezos Letters - 14 Principles to Grow Your Business Like Amazon. Listen as Steve shares the 14 Principles that have driven Amazon to becoming the fastest company ever to reach $100 billion in sales. Learn and discover how you can apply these same principles to supercharge your own growth. In addition, discover what lessons Andy Splichal took from reading the book with insights geared toward eCommerce businesses including why it...

In this episode, Andy interviews Seth Kniep of Just One Dime (SOJ.com) Listen as Seth explains how he has transformed his life from living paycheck to paycheck and being $24,000 in credit card debt to creating a full-time career selling on Amazon. Within this episode, Seth explains how to find products to sell on Amazon including some of the mistakes to avoid. Discover how you can start a side business working to replace your existing income while learning to sell on the Amazon platform. ...

In this episode, Andy interviews Dr. Fern Kazlow of Integrative Therapy on the topic of being and ultimately becoming a high achiever. Listen as Dr. Kazlow shares what sets high achievers apart as well as different characteristics that high achievers have in common. In addition, in this episode you can learn about Peak Performance Resistance. What it means and how you can overcome it in your own life. Dr. Fern Kazlow is the Founder of Integrative Therapy, one of the first holistic centers ...

In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance. Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can be used to substantially grow your business. About Craig Valine: Over the past 25+ years, Craig ha...

In this episode Andy discusses the importance of the copy that goes on your website with web designer and content strategist Georgia Kaye. Your website needs to be profitable and to be profitable you need to be up-to-date with your website design as well as your content. Discover why new content is essential as well as tips for adding new content and how you know when it is time to consider a new website. Georgia works directly with clients for web design and copywriting, and also colla...

Andy discusses the benefits of launching your own podcast with Adam A. Adams of Grow Your Show.com (https://podcastguests.com/grow-your-show). During the episode they discuss the benefits of creating a podcast specifically for eCommerce businesses. Discover what those benefits include and what you should know before you launch a podcast in order to have it create a maximum impact.

Andy discusses data privacy regulations with Dean Shapero of Invisit. New regulations have been passed where website owners need to discuss how they are tracking their users. From CCPA (California's Consumer Privacy Act) to Facebook Limited Data Use, data privacy regulations are here to stay. Discover how to easily become compliant using Invisit.co and strategies becoming compliant can help increase your profitability.

Holiday Confessions of an eCommerce Marketing Junkie is the final episode in Season 1 of Make Each Click Count The Podcast. Within Holiday Confessions of an eCommerce Marketing Junkie, Andy reviews overall Black Friday and Cyber Monday industry sales totals. In addition, this episode looks at how to use your own data to increase your online sales and profits through the rest of the 2020 holiday shopping season and into 2021. In the final minutes of this episode, Andy reveals a surprise, th...

Looking for more ideas for this year's Black Friday email promotions? In this episode, Andy is joined by Chris Schelzi of Inbox Heroes to discuss mistakes and best-practices when it comes to your Black Friday email promotions. Stay tuned to the entire episode to listen to Chris outline a simple, but effective Black Friday email funnel. For those interested, you can contact Chris by emailing him at chrisschelzi@gmail.com or within the Make Each Click Count Facebook Group.

Are you currently running Google Smart Shopping campaigns? In this episode, Andy looks at what you should know going into the holidays and some options to maximize your profits during the holiday shopping season in regarding to using Google Smart Shopping Campaigns. Discover exactly why it is important to know how Google Ads work by listening to a story of one of Andy's past private client's experiences using a Google Smart Shopping campaign.

In 2019, online shopping accounted for approximately 15% of all holiday shopping. In 2020, due to COVID-19, this number could skyrocket to around 50% of all holiday shopping. In this episode, Andy provides Google Shopping advertisers the 3 Action Items to get your Google Shopping campaigns ready for the holiday season. Discover what these action items are, how to implement and how to prepare your Google Shopping advertising in time for a historic 2020 shopping season.

In this episode, Andy discusses about an extremely useful service for any eCommerce company wishing to improve their conversion rates - 'Instant Market Feedback'. Discussing their service with Anthony Cofrancesco, this episode dives into detail on the company Pickfu including how Pickfu started, how it works and how to best use their service. Stay tuned to the entire episode to discover how you can get started running your first poll on Pickfu at a 50% discount!

In this episode, Andy talks business with the Modern Day Wizard of Oz, Steve Sims. Dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve talks about his long journey from being a brick layer in East London to a bar bouncer to eventually becoming an event concierge to some of the most powerful people in the world. Listen to discover what Steve's experiences have taught him about life and business. This episode you do not want to miss!