Episodes

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast. Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic. In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website. Ja...

This episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online. Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program. Discover the differences between affiliate and referral programs and why every established eCommerce business should implement a referral progr...

This episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses. Discover the top factors buyers evaluate for when determining the value of a digit business. Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining the valuation of your business. Within this episode, Greg details the formula for evaluating valua...

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedb...

This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses. Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base. Refer...

This episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach. Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life. Listen as Jen reveals her secret formula for how to prioritize activities in their business and their l...

This episode features guest Amit RG, Founder and CEO of Richpanel, a platform helping eCommerce companies scale and integrate their customer support services. Discover how Richpanel has modeled Amazon to bring productized customer service to their direct to customer clients. Did you know a customer that contacts customer service is 4X more likely to become a dissatisfied customer vs a satisfied customer? Listen to discover how you can avoid creating dissatisfied customers through your customer...

This episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what w...

This episode features guest Terry Dry, the CEO of Future Proof Advisors that specializes in advising mid-market businesses and their executive teams on how to overcome barriers that inhibit growth. Listen as Terry explains some of the obstacles that may inhibit your company's growth and how you can overcome those obstacles. From leadership to how a company operates there are common barriers to a company growth that you should know. If you are a midmarket or emerging brand, this episode will ex...

This episode features guest David Perry, the CEO of Carro, a new eCommerce partnership network used by over 30K Shopify brands. Discover how GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. Listen as David explains the process of how you can easily expand your product offering by adding complimentary products to your website from the GetCarro network. David details all the different scenarios of fulfilling orders and creating a s...

This episode features guest Reed McGinley-Stemple, Co-Founder and CEO of Stytch. Stytch enables Apps & websites to embed passwordless authentication for its customers. Listen as Reed explains the advantages for companies to change from password based to passwordless authentication for its customers including how passwordless integration can increase customer lifetime value (CLV). Don't believe it? In this episode, Reed details how one of their recent customers experienced a 62% increase in con...

This episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon. Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors. Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja ...

This episode features guest Julian Goldie. Julian specializes in helping websites increase their organic traffic, boost their rankings and land more customers using SEO. Listen as Julian simplifies what it takes to rank your website well organically including optimize your keywords, creating backlinks and on-page SEO. Find out what it takes to rank well organically in 2022 including creating backlinks and which backlinks Google counts with backlink quality. Learn how Julian manages his client...

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards. In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along wit...

This episode features guest Jeff Coyle. Jeff is Chief Strategy Officer for MarketMuse, an industry leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Discover what you need to do to be successful with SEO strategies in 2022 and going forward and how you can use A.I. from MarketMuse to increase your organic traffic. How do you hang on when SEO does not provide...

This episode features guest Craig Lewis. Craig is the founder of Pin & Grow, an agency that helps eCommerce owners scale their business through both paid and organic Pinterest placements. Is Pinterest a viable marketing channel for your business? Listen to this episode to find out what type of businesses should be using Pinterest to successfully grow their business in 2022. Find out how Pinterest's algorithm works and why it is more like a search engine than a social media platform and how you...

This episode features guest Lauren Kennedy. Lauren is the Founder and CEO of Coastal Consulting Marketing. Her agency is a strategic partner for HubSpot and Sales Force as well as a 5-Star Certified HubSpot Platinum Partner Agency. Discover what Hubspot is capable of doing and why Hubspot is the leader in marketing automation. In addition, Lauren talks about SalesForce (the #1 CRM) and how SalesForce integrates with HubSpot. Find out the benefits of working with an agency to manage HubSpot/Sal...

This episode features guest AJ Davis. AJ is the founder of the Experiment Zone, a leader in helping ecommerce businesses provide their customers with a seamless user experience in order to get the most value from their website and increase their revenue. Find out what it means to have a seamless user experience and how websites can use this knowledge to increase their online sales. Always start with your data to discover where to investigate potential problems with your website. The three thin...

This episode features guest Pakil Shah. Pankil is the founder of outranking.io, a leading platform in using AI to research, write and optimize website content. Discover why creating a solid content strategy is essential in producing effective SEO content and why the research that happens before creating that content is essential to your success. Listen as Pankil introduces his new AI software service that was developed for creating effective content that drives organic traffic to your website....

This episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively. Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business. Within this episode, Andy and Chris al...

This episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors. Learn why Darshan believes that insights are the ke...

This episode features guest Bruce Irving, the marketing visionary behind Smart Pizza Marketing and the host of the Smart Pizza Marketing podcast. Listen as Andy discusses with Bruce how to find your niche in businesses and how you can become the go to expert in that niche. In addition, they discuss why you should use forms of media that your competitors may not yet have embraced. Should every business be on every platform? Bruce says no. Instead find out where your customers are at and learn h...

This episode features guest Caleb Maxwell of Hebron Films. Discover why all businesses should be using some form of video within their business and how a business can figure out exactly what type of videos they need for the 'biggest bang for the buck'. Worried about the costs of creating a video? Then, you need to focus on the ROI of videos and how to determine if videos are providing a profitable return on investment. This episode also explores the different metrics including engagement which...

This episode featured guest is the CEO of Modo25 and Ask Bosco, John Readman. John is working hard to disrupt the competitive agency space by offering a supportive digital marketing service. Are you currently using an outside agency to handle your online marketing? Discover why you should consider bringing your online marketing inhouse including all the pros and cons. Discover how Modo25 works with their clients to establish their goals to scale online growth through a variety of marketing cha...